Video Content Strategy Lead - Small Business Banking

JPMorgan Chase; Wilmington (DE); On-site; USD 90,000 - 150,000; Full time

Job summary

JPMorgan Chase in Wilmington, DE seeks a Content Strategy Senior Associate in Business Banking Marketing to shape video content strategy that boosts Chase for Business visibility. You identify high-value questions, translate priorities into video concepts, and lead content from planning through production, approval, distribution, and measurement.

You collaborate with marketing, search, social, creative, product, analytics, legal, compliance, and external production partners to create accurate,

Qualifications

• Bachelor's degree or equivalent work experience in a relevant field
• Experience developing content, video, digital marketing, or editorial strategies
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms
• Experience translating audience insights, search data, or business priorities into actionable content plans
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment

Responsibilities

• Develop and execute the video content strategy and roadmap grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities
• Translate complex banking and small-business topics into compelling video concepts
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization
• Maintain brand, accessibility, and claims standards throughout content development
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget
• Define success metrics and measurement approaches using search, video, website, and audience data
• Drive continuous improvement based on performance insights

Skills

Content strategy

Video production planning

Editorial strategy

Cross-functional collaboration

Data-driven decisions

Audience research

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Video editing tools

Content management systems

Job description

JPMorgan Chase in Wilmington, DE seeks a Content Strategy Senior Associate in Business Banking Marketing to shape video content strategy that boosts Chase for Business visibility. You identify high-value questions, translate priorities into video concepts, and lead content from planning through production, approval, distribution, and measurement.

You collaborate with marketing, search, social, creative, product, analytics, legal, compliance, and external production partners to create accurate,