AEO Video Content Strategy

JPMorganChase; Wilmington (DE); On-site; USD 120,000 - 170,000; Full time

Job summary

JP Morgan Chase seeks a Content Strategy Senior Associate in Business Banking Marketing to build a video content strategy that increases Chase for Business visibility across traditional search and AI-powered answer engines. You identify high-value questions, translate priorities into video concepts, and lead content from planning through production, approval, distribution, and measurement.

You will collaborate with marketing, search, social, creative, product, analytics, legal, compliance, and

Qualifications

• Bachelor’s degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding how audiences discover content across search, video, websites, and social platforms.
• Ability to translate insights into actionable content plans.
• Experience creating briefs, scripts, and production plans.
• Experience collaborating with cross-functional teams in regulated environments.

Responsibilities

• Develop and execute video content strategy for Chase for Business.
• Prioritize topics and define formats, audiences, channels, and priorities.
• Translate banking topics into compelling video concepts.
• Create briefs, scripts, messaging frameworks, and production plans.
• Lead full production lifecycle from concept to publishing and optimization.
• Ensure brand, accessibility, and compliance standards.
• Partner with search and social teams for SEO alignment.
• Design content for reuse across YouTube and Chase platforms.
• Manage external partners to deliver on brand and budget.
• Define success metrics using search, video, website, and analytics.
• Drive continuous improvement from performance insights.

Skills

Content strategy

Video production

Digital marketing

Editorial planning

SEO / AE optimization

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Video editing software

Content management systems

AI-assisted production platforms

Job description

Small business owners are searching for answers in new ways from traditional search engines to AI-powered tools and we're building the content that meets them there. You'll help shape how Chase for Business shows up in those moments, turning real customer questions into video content that informs and engages. This is a chance to blend strategy, storytelling, and production expertise in a fast-evolving digital landscape. If you enjoy translating complex topics into content people actually want to watch, we'd love to have you on the team.

Job summary

As a Content Strategy Senior Associate in Business Banking Marketing, you develop and manage a video content strategy designed to increase the visibility of Chase for Business content across traditional search and AI-powered answer engines. You identify high-value customer questions, translate business priorities into useful video concepts, and lead content from planning through production, approval, distribution, and measurement. You collaborate with marketing, search, social media, creative, product, analytics, legal, compliance, and external production partners to create accurate, engaging content for small business owners.

Job responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities
• Translate complex banking and small-business topics into compelling video concepts
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization
• Maintain brand, accessibility, and claims standards throughout content development
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget
• Define success metrics and measurement approaches using search, video, website, and audience data
• Drive continuous improvement based on performance insights

Required qualifications, capabilities, and skills

• Bachelor's degree or equivalent work experience
• Experience developing content, video, digital marketing, or editorial strategies
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms
• Experience translating audience insights, search data, or business priorities into actionable content plans
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment

Preferred qualifications, capabilities, and skills

• Experience with Answer Engine Optimization, search engine optimization, generative AI, or AI-powered content discovery
• Experience developing educational or question-based video content for YouTube and other digital platforms
• Familiarity with keyword research, audience research, content-gap analysis, and search-intent mapping
• Experience using Adobe Creative Cloud, video editing tools, AI-assisted production platforms, or content management systems
• Familiarity with YouTube Analytics, Adobe Analytics, Google Search Console, or similar measurement platforms
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
• Financial services, small business, business-to-business, or other regulated-industry experience