Video Content Strategy Lead — AI & SEO for Small Biz

JP Morgan Chase; Wilmington (DE); On-site; USD 90,000 - 120,000; Full time

Job summary

JP Morgan Chase is seeking a Content Strategy Senior Associate for Business Banking Marketing to shape video content strategy and manage end-to-end production. You will translate complex banking topics into accessible video concepts and coordinate with marketing, search, legal, analytics, and external production partners to ensure compliant and engaging content for small business owners.

You will lead planning, scripting, and distribution across YouTube and Chase-owned platforms, aligning with

Qualifications

• Bachelor's degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding how audiences discover content across search, video, websites, and social platforms.
• Experience translating insights into actionable content plans.
• Experience collaborating with creative teams and cross-functional stakeholders.
• Experience managing complex projects in regulated environments.

Responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends.
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities.
• Translate complex banking and small-business topics into compelling video concepts.
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements.
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization.
• Maintain brand, accessibility, and claims standards throughout content development.
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies.
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints.
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget.
• Define success metrics and measurement approaches using search, video, website, and audience data.
• Drive continuous improvement based on performance insights.

Skills

Video content strategy

Content marketing

Editorial planning

Cross-functional collaboration

Regulated industry

SEO/Answer Engine Optimization

Education

Bachelor's degree or equivalent work experience

Job description

JP Morgan Chase is seeking a Content Strategy Senior Associate for Business Banking Marketing to shape video content strategy and manage end-to-end production. You will translate complex banking topics into accessible video concepts and coordinate with marketing, search, legal, analytics, and external production partners to ensure compliant and engaging content for small business owners.

You will lead planning, scripting, and distribution across YouTube and Chase-owned platforms, aligning with