Video Content Strategy Lead for Small Business Banking

JPMorganChase; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorganChase in Delaware seeks a Content Strategy Senior Associate to develop and manage a video content strategy for Chase for Business. You will translate customer questions into engaging video concepts and lead content from planning through production, approval, distribution, and measurement.

You will collaborate with marketing, search, social, creative, product, analytics, legal, and external production partners to deliver accurate, engaging content for small business owners, while

Qualifications

• Bachelor's degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms.
• Experience translating audience insights, search data, or business priorities into actionable content plans.
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans.
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders.
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment.

Responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities
• Translate complex banking and small-business topics into compelling video concepts
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization
• Maintain brand, accessibility, and claims standards throughout content development
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget
• Define success metrics and measurement approaches using search, video, website, and audience data
• Drive continuous improvement based on performance insights

Skills

Content strategy

Video production

Editorial planning

Cross-functional collaboration

Regulated environment

Project management

Communication

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Video editing software

AI-assisted production platforms

Content management systems

Job description

JPMorganChase in Delaware seeks a Content Strategy Senior Associate to develop and manage a video content strategy for Chase for Business. You will translate customer questions into engaging video concepts and lead content from planning through production, approval, distribution, and measurement.

You will collaborate with marketing, search, social, creative, product, analytics, legal, and external production partners to deliver accurate, engaging content for small business owners, while