AEO Video Content Strategy

Security Capital Research; Wilmington (DE); On-site; USD 90,000 - 120,000; Full time

Job summary

JP Morgan Chase is seeking a Content Strategy Senior Associate for Business Banking Marketing to shape video content strategy and manage end-to-end production. You will translate complex banking topics into accessible video concepts and coordinate with marketing, search, legal, analytics, and external production partners to ensure compliant and engaging content for small business owners.

You will lead planning, scripting, and distribution across YouTube and Chase-owned platforms, aligning with

Qualifications

• Bachelor's degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding how audiences discover content across search, video, websites, and social platforms.
• Experience translating insights into actionable content plans.
• Experience collaborating with creative teams and cross-functional stakeholders.
• Experience managing complex projects in regulated environments.

Responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends.
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities.
• Translate complex banking and small-business topics into compelling video concepts.
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements.
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization.
• Maintain brand, accessibility, and claims standards throughout content development.
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies.
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints.
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget.
• Define success metrics and measurement approaches using search, video, website, and audience data.
• Drive continuous improvement based on performance insights.

Skills

Video content strategy

Content marketing

Editorial planning

Cross-functional collaboration

Regulated industry

SEO/Answer Engine Optimization

Education

Bachelor's degree or equivalent work experience

Job description

Small business owners are searching for answers in new ways from traditional search engines to AI-powered tools and we're building the content that meets them there. You'll help shape how Chase for Business shows up in those moments, turning real customer questions into video content that informs and engages. This is a chance to blend strategy, storytelling, and production expertise in a fast-evolving digital landscape. If you enjoy translating complex topics into content people actually want to watch, we'd love to have you on the team.

Job summary

As a Content Strategy Senior Associate in Business Banking Marketing, you develop and manage a video content strategy designed to increase the visibility of Chase for Business content across traditional search and AI-powered answer engines. You identify high-value customer questions, translate business priorities into useful video concepts, and lead content from planning through production, approval, distribution, and measurement. You collaborate with marketing, search, social media, creative, product, analytics, legal, compliance, and external production partners to create accurate, engaging content for small business owners.

Job responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities
• Translate complex banking and small-business topics into compelling video concepts
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization
• Maintain brand, accessibility, and claims standards throughout content development
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget
• Define success metrics and measurement approaches using search, video, website, and audience data
• Drive continuous improvement based on performance insights

Required qualifications, capabilities, and skills

• Bachelor's degree or equivalent work experience
• Experience developing content, video, digital marketing, or editorial strategies
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms
• Experience translating audience insights, search data, or business priorities into actionable content plans
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment

Preferred qualifications, capabilities, and skills

• Experience with Answer Engine Optimization, search engine optimization, generative AI, or AI-powered content discovery
• Experience developing educational or question-based video content for YouTube and other digital platforms
• Familiarity with keyword research, audience research, content-gap analysis, and search-intent mapping
• Experience using Adobe Creative Cloud, video editing tools, AI-assisted production platforms, or content management systems
• Familiarity with YouTube Analytics, Adobe Analytics, Google Search Console, or similar measurement platforms
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
• Financial services, small business, business-to-business, or other regulated-industry experience