AEO Video Content Strategy

JPMorganChase; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorganChase in Delaware seeks a Content Strategy Senior Associate to develop and manage a video content strategy for Chase for Business. You will translate customer questions into engaging video concepts and lead content from planning through production, approval, distribution, and measurement.

You will collaborate with marketing, search, social, creative, product, analytics, legal, and external production partners to deliver accurate, engaging content for small business owners, while

Qualifications

• Bachelor's degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms.
• Experience translating audience insights, search data, or business priorities into actionable content plans.
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans.
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders.
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment.

Responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities
• Translate complex banking and small-business topics into compelling video concepts
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization
• Maintain brand, accessibility, and claims standards throughout content development
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget
• Define success metrics and measurement approaches using search, video, website, and audience data
• Drive continuous improvement based on performance insights

Skills

Content strategy

Video production

Editorial planning

Cross-functional collaboration

Regulated environment

Project management

Communication

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Video editing software

AI-assisted production platforms

Content management systems

Job description

Job Description

Small business owners are searching for answers in new ways from traditional search engines to AI-powered tools and we're building the content that meets them there. You'll help shape how Chase for Business shows up in those moments, turning real customer questions into video content that informs and engages. This is a chance to blend strategy, storytelling, and production expertise in a fast-evolving digital landscape. If you enjoy translating complex topics into content people actually want to watch, we'd love to have you on the team.

Job Description

Small business owners are searching for answers in new ways from traditional search engines to AI-powered tools and we're building the content that meets them there. You'll help shape how Chase for Business shows up in those moments, turning real customer questions into video content that informs and engages. This is a chance to blend strategy, storytelling, and production expertise in a fast-evolving digital landscape. If you enjoy translating complex topics into content people actually want to watch, we'd love to have you on the team.

Job Summary

As a Content Strategy Senior Associate in Business Banking Marketing, you develop and manage a video content strategy designed to increase the visibility of Chase for Business content across traditional search and AI-powered answer engines. You identify high-value customer questions, translate business priorities into useful video concepts, and lead content from planning through production, approval, distribution, and measurement. You collaborate with marketing, search, social media, creative, product, analytics, legal, compliance, and external production partners to create accurate, engaging content for small business owners.

Job responsibilities

• Develop and execute the video content strategy and roadmap for Chase for Business, grounded in customer needs, search behavior, business priorities, and emerging AI-powered discovery trends
• Prioritize high-value customer questions and define topics, formats, audiences, channels, and publishing priorities
• Translate complex banking and small-business topics into compelling video concepts
• Create end-to-end content development assets, including briefs, scripts, interview questions, messaging frameworks, and production requirements
• Lead the full video production lifecycle from concept through production, cross-functional stakeholder review, legal and compliance approvals, publishing, and ongoing optimization
• Maintain brand, accessibility, and claims standards throughout content development
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints
• Manage external partners, including agencies, production companies, and technology vendors, to deliver high-quality work on brand, on time, and within budget
• Define success metrics and measurement approaches using search, video, website, and audience data
• Drive continuous improvement based on performance insights

Required Qualifications, Capabilities, And Skills

• Bachelor's degree or equivalent work experience
• Experience developing content, video, digital marketing, or editorial strategies
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms
• Experience translating audience insights, search data, or business priorities into actionable content plans
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment

Preferred Qualifications, Capabilities, And Skills

• Experience with Answer Engine Optimization, search engine optimization, generative AI, or AI-powered content discovery
• Experience developing educational or question-based video content for YouTube and other digital platforms
• Familiarity with keyword research, audience research, content-gap analysis, and search-intent mapping
• Experience using Adobe Creative Cloud, video editing tools, AI-assisted production platforms, or content management systems
• Familiarity with YouTube Analytics, Adobe Analytics, Google Search Console, or similar measurement platforms
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
• Financial services, small business, business-to-business, or other regulated-industry experience

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.