Vice President of Marketing

Mediabistro; Warren (RI); On-site; USD 275,000 - 325,000; Full time

Job summary

A leading company in the pharmaceutical sector is seeking a Vice President of Marketing to drive the commercial success of their allergy portfolio. This transformative leadership role involves leading marketing strategies, building high-performing teams, and ensuring impactful product launches across multiple channels. The ideal candidate will have extensive experience in the pharmaceutical industry, particularly in product launches and multichannel marketing, and will be a strategic thinker with strong financial acumen.

Qualifications

• 15 years of commercial leadership experience in pharmaceuticals.
• Proven success in product launches and brand building.
• Expertise in HCP and consumer marketing.

Responsibilities

• Lead marketing strategy for allergy portfolio.
• Build and inspire a high-impact marketing team.
• Architect omnichannel campaigns for product launches.

Skills

Leadership

Strategic Thinking

Financial Acumen

Multichannel Engagement

Communication

Education

Bachelor's Degree

MBA or MPH (preferred)

Job description

The Vice President of Marketing is a transformative leadership role responsible for driving the commercial success of our allergy portfolio, including a groundbreaking new treatment poised to reshape the standard of care. You will lead the end-to-end marketing strategy across both Health Care Provider (HCP) and Direct-to-Consumer (DTC) channels, ensuring compelling brand presence, seamless product launches, and sustained market growth.

Increase your chances of an interview by reading the following overview of this role before making an application. This role demands both visionary thinking and roll-up-your-sleeves execution. You'll lead a high-impact team, shape omnichannel campaigns, and forge strong cross-functional partnerships across Sales, Medical, Market Access, Regulatory, and R&D. The VP will serve as a core member of the commercial executive team, contributing directly to the strategic direction, growth trajectory, and culture of the organization. Responsibilities : Lead the vision, strategy, and execution of all HCP and DTC marketing efforts to drive prescription demand and consumer adoption for both in-market and pipeline products. Build and inspire a world-class marketing team, fostering a culture of excellence, agility, and innovation. Architect omnichannel campaigns that break through, leveraging broadcast, digital, social, influencer advocacy, and experiential tactics to connect deeply with patients, caregivers, and clinicians. Spearhead pre- and post-launch planning from insight generation and brand positioning to tactical rollout and performance optimization. Ensure aligned financial forecasting, investment allocation, and revenue growth in partnership with Finance and Operations. Champion the voice of the customer, ensuring that real-world patient and provider insights drive marketing priorities, product development, and lifecycle planning. Build and sustain collaborative relationships with internal teams and external partners. Manage people effectively by empowering, motivating, listening, guiding, setting objectives, managing performance, and providing feedback / coaching. Act as a strategic partner to medical and clinical affairs, contributing commercial insight to pipeline planning, regulatory positioning, and evidence generation strategies. Cultivate high-performance agency partnerships, maximizing creative potential and marketing ROI across all channels. Lead with authenticity, inclusion, and a strong sense of purpose, serving as a key culture carrier. Qualifications : 15 years of commercial leadership experience in the pharmaceutical or life sciences sector, with a focus on product launches, brand building, and go-to-market excellence. Proven success launching products in startup or early-growth environments, ideally in the allergy, immunology, or specialty pharma space. Expertise in both HCP and consumer marketing, with deep knowledge of multichannel engagement, campaign development, and metrics-driven optimization. Experience in identifying and developing talent, and building high-performing teams. Ability to energize and inspire others for higher effort, collaboration, and performance. Strategic thinker with a growth / entrepreneurial mindset, capable of pivoting between visionary leadership and operational execution. Excellent financial acumen to oversee sales forecasts, budget management, and to lead sustainable growth. Adept at navigating complex cross-functional landscapes with exceptional communication and influence skills at all organizational levels. Data-driven, insight-led, and passionate about improving patient outcomes. Bachelor's degree required; advanced degree (MBA, MPH, etc.) strongly preferred. Willingness to travel as needed (25-35%). The above statements describe the general nature and level of work performed by colleagues in this position. This is not an exhaustive list of all responsibilities, duties, and skills required. Aquestive reserves the right to make changes to the job description whenever necessary. As part of the employment process, final candidates will be required to complete a drug test and background check prior to employment. Please note : Aquestive is a drug-free workplace with a policy in place. Aquestive provides equal employment opportunities to all colleagues and applicants, prohibiting discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by law. The company is required to provide a salary range estimate for certain states and cities within the US. Final salary determinations will consider factors including work location, skills, experience, and education. Expected base salary range : $275,000 to $325,000 USD.

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Vice President Of Marketing • Warren, RI, United States