Vice President Marketing

Cristcot; United States; Remote; USD 265,000 - 290,000; Full time

Job summary

Cristcot seeks a Vice President of Marketing to shape its marketing strategy for a newly launched therapy targeting ulcerative colitis. This executive role emphasizes strategic leadership, fostering cross-functional collaboration, and utilizing data-driven insights to enhance brand awareness and market impact in a remote work setting.

Benefits

Medical insurance

Vision insurance

Paid maternity leave

401(k)

Qualifications

• 20+ years experience with Bachelor, 15+ with Master, or 10+ with PhD.
• 8+ years in US pharmaceutical marketing or market access.
• Proven product launch leadership.

Responsibilities

• Develop and lead brand strategy and execution.
• Coordinate tactical execution with functional leads.
• Manage agency relationships and vendor strategies.

Skills

Strategic management

Planning

Data-driven decision making

Leadership

Communication

Adaptability

Education

Bachelor’s degree

Master’s degree

PhD

Job description

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Cristcot is a strategic pharmaceutical company focused in the space of gastroenterology to address large gaps in disease management that are overlooked by others and marked by a low competitive landscape. The first product is designed to halt acute flares in ulcerative colitis and has successfully completed Phase 3 clinical trials.

About the Role

The Vice President of Marketing will be a pivotal leader in shaping Cristcot’s commercial strategy and driving the launch of its first ulcerative colitis (UC) therapy. As a key member of the Launch Leadership Team, this role will develop and execute a differentiated brand strategy, ensuring flawless tactical execution while prioritizing patient-centric outcomes. The VP will build a high-performing marketing team, foster cross-functional collaboration, and leverage data-driven insights to enhance brand awareness and market impact, all while championing Cristcot’s ONE Team Culture in a remote work environment.

Responsibilities

• Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives.
• Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth.
• Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly.
• Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences.
• Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met.
• Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning.
• Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment.
• Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy.
• Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.

Qualifications

• Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals.
• 15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market access.
• 3+ years in a marketing leadership role, with a proven track record of successful product launches.
• Exceptional planning and strategy development skills, with the ability to execute against tight timelines.
• Proven ability to lead cross-functional teams and achieve results in a highly matrixed, remote environment.
• Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations.
• Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics.
• Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal oversight.
• Commitment to Cristcot’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

Referrals increase your chances of interviewing at Cristcot by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

Paid maternity leave

401(k)

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