Vice President, Marketing

Sketchy; United States; Remote; USD 250,000 - 275,000; Full time

Job summary

Sketchy is seeking a Vice President of Marketing to drive innovative marketing strategies that resonate with learners and institutions alike. This role combines strategic oversight with hands-on leadership to boost brand presence and market engagement across various teams. Join us in transforming medical education and be part of a dynamic, mission-driven company that values creativity, data, and impactful storytelling.

Benefits

Flexible Time Off

Equity from Day One

401(k) with matching

Remote-first work environment

Annual Work Anniversary Stipend

Monthly Wifi & Phone Reimbursement

Short Term & Long Term Disability

Qualifications

• 10+ years in integrated marketing roles across various sectors.
• Proven success in brand development and funnel creation.
• Strong leadership skills in high-trust marketing categories.

Responsibilities

• Accountable for key marketing metrics including traffic and MQLs.
• Owns the marketing budget including planning and forecasting.
• Collaborate with sales to generate effective marketing pipelines.

Skills

Strategic vision

Hands-on execution

Storytelling

Data-driven decision making

Cross-functional collaboration

Tools

CRM platforms

Performance data analytics

Lifecycle automation

Job description

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At Sketchy, we’re transforming how students learn by turning complex topics into unforgettable visual journeys. Our mission? To help students master challenging material, achieve higher scores, and bring their knowledge to life through interactive cases. Through a combination of art, science, and cutting-edge technology, we enable students to learn, retain, and practice—effortlessly. The short version? We’re here to make better clinicians.

Position Summary

Sketchy is entering its next chapter as an AI-first organization redefining how medical education is delivered and experienced. As Vice President, Marketing, you’ll lead a unified team across brand, product marketing, performance, and community.

The Vice President, Marketing will drive full-funnel marketing that delivers both measurable growth and memorable experiences, grounded in data, creativity, and a deep empathy for our learners.

We're looking for a player-coach: Someone who balances strategic vision with hands-on execution. Someone who leads with clarity, builds deep cross-functional trust, and sets the bar high. You’ll work side-by-side with our CEO and collaborate deeply with Sales, Product, and Content to shape the voice, impact, and future of the Sketchy brand across individuals, institutions, and global audiences.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!

Responsibilities

• Performance accountability for key funnel metrics: traffic, awareness, MQLs, email engagement, lifecycle marketing, and learner advocacy.
• Messaging and positioning for a broad range of markets: MCAT, UME, PA, NP, and emerging GME and CME audiences.
• Marketing budget ownership, including planning, forecasting, and allocation decisions with a focus on ROI and experimentation.
• Institutional GTM alignment: Collaborate tightly with sales to generate pipeline through marketing, test campaigns, and improve velocity.
• Cross-functional storytelling: Work with product and content leads to translating innovation into compelling narratives across learner and educator surfaces.
• Market expansion strategy: Design, test, and iterate campaigns that help Sketchy break into new professional verticals.

What We’re Looking For

• 10+ years in integrated marketing roles across consumer and/or enterprise; you've led full-stack teams across brand, performance, and product marketing.
• Proven success in both storytelling and scale, you know how to build a brand and a funnel.
• Strong experience marketing in vertical, high-trust categories like edtech, healthtech, or SaaS.
• Comfortable with CRM platforms, performance data, lifecycle automation, and content strategy.
• You understand the nuance of influencing a sales motion without owning it,you know how marketing creates pull, not just push.
• You bring a hands-on leadership style, no ego, all in.
• You lead with accountability and bias to action, you see what needs doing and you own it.
• You embrace a “small team, big responsibility” ethos, getting close to the work and your team while holding the bigger picture.
• You thrive in a lean executive structure, balancing strategic inputs with executional ownership.

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Who you will work closely with

Trisah Babcock - Vice President of Institutional Partnerships

Salary Range

$250,000-$275,000 plus bonus and equity

• Remote First - Make a difference from wherever you want to work.
• Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
• Equity - From day one, you’ll have a stake in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education, E-Learning Providers, and Education

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