VP, Marketing (Remote)

JobFinder Spain; United States; Remote; USD 50,000 - 500,000; Full time

Job summary

A fast-growing InsurTech company is seeking a VP of Marketing to expand their leadership team. The role involves driving high-impact growth marketing strategies, managing cross-channel campaigns, and building a world-class marketing organization. Ideal candidates have a Master's degree, marketing automation experience, and expertise in PLG and B2B environments.

Benefits

Health, dental, and vision insurance with no waiting period

401(k) with company match

Unlimited PTO

Employee Assistance Program

Qualifications

• Master's degree or equivalent experience.
• Deep expertise in PLG, CLG, SLG, and ABM strategies.
• Experience in a B2B startup is highly preferred.

Responsibilities

• Drive scalable, high-impact growth marketing across multiple channels.
• Manage the marketing budget and measure success against targets.
• Establish and lead lifecycle marketing strategies.

Skills

Communication

Creative Thinking

Data-Driven Decision Making

Collaboration

Education

Master's degree or equivalent experience

Tools

Marketing Automation tools

Job description

Certificial, the creator of the Smart COI Network TM, has transformed how insurance coverage information is shared between Agencies, Suppliers, and their Customers. We’re a fast-growing InsurTech seeking a VP, Marketing to expand our leadership team and build a world-class marketing organization.

As the VP, Marketing, your primary responsibility will be to leverage marketing techniques and best practices to support scaling the new standard for verifying insurance coverage.

What you’ll do:

• Collaborate with the leadership team to set the direction of Certificial’s marketing organization.
• Drive scalable, high-impact growth marketing across SEO, SEM, social media, email, and content aligned with industry trends, leveraging our network effect.
• Partner with market-facing teams to build Certificial's brand, align marketing with acquisition and retention initiatives, and collaborate with other functions like Finance and People Operations.
• Establish and lead lifecycle marketing strategies to ensure effective messaging to prospective and existing clients.
• Build and scale multi-channel buyer journeys across various customer segments, including PLG, CLG, SLG, and ABM.
• Manage top-of-funnel and post-sale product marketing pathways with clear ICP messaging.
• Utilize marketing automation and system transactions to drive user adoption.
• Analyze user data to identify growth opportunities.
• Partner with external agencies and vendors for campaign execution.
• Implement retention strategies to increase customer lifetime value and reduce churn.
• Develop and maintain a content marketing program (blog, email, social) to showcase industry thought leadership.
• Own the marketing budget and measure success against qualitative and quantitative targets.
• Develop and lead the Certificial User Group program.
• Other functions:
• Maintain brand consistency across social, email, and web efforts.
• Build and manage a content calendar attracting stakeholders, including reports, webinars, and infographics.
• Manage social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube.
• Support marketing efforts for partnerships.
• Manage and develop email marketing campaigns to nurture leads.
• Plan schedules and organize workloads to meet deadlines.
• Work cross-functionally with other teams and adhere to company policies.

What you’ll bring:

• Master’s degree or equivalent experience.
• Deep expertise in PLG, CLG, SLG, and ABM strategies.
• Proven experience with marketplace SaaS products.
• Excellent communication, creative thinking, and data-driven decision-making skills.
• Experience with complex business models and innovative marketing strategies.
• Expertise in Marketing Automation tools.
• Ability to collaborate effectively in a fast-paced environment.
• Previous experience in a B2B startup is highly preferred.
• Insurance industry experience is a plus.

Compensation:

This role offers a competitive base salary, bonus, benefits, and options. The salary range for US-based employees is $50,000-$500,000, subject to individual experience and qualifications.

Perks and Benefits:

• Health, dental, and vision insurance with no waiting period.
• 401(k) with company match.
• Employer-paid STD/LTD.
• Unlimited PTO.
• Employee Assistance Program.
• Virtual team-building activities.

About us:

Certificial is the creator of the Smart COI Network TM, using real-time data to ensure businesses have continuous, compliant insurance coverage. We simplify certificate issuance and compliance management, reducing risk and costs for Insureds, Agents & Brokers, and Requestors.

Employment at Certificial is merit-based, and we prohibit discrimination or harassment on any protected characteristic. We provide reasonable accommodations to meet legal obligations.