VP Growth Marketing - Health Tech Startup

Startup Resources; United States; Remote; USD 150,000 - 325,000; Full time

Job summary

A dynamic startup is looking for a Director / VP of Growth specializing in Content & Influencer Strategy. The role involves taking full ownership of strategy and execution to drive customer acquisition through innovative content solutions. Ideal candidates should have a proven track record in building content engines from the ground up, supported by clear, measurable outcomes in user growth.

Benefits

Medical insurance

401(k)

Qualifications

• Proven experience building content and influencer strategies from scratch.
• Clear examples of measurable outcomes from content-driven user growth.
• Hands-on knowledge of growth strategies across social media platforms.

Responsibilities

• Build and scale a content-led acquisition strategy across multiple platforms.
• Develop influencer marketing strategies, identifying talent and tracking performance.
• Drive testing of video content to optimize engagement and acquisition.

Skills

Content strategy

Influencer marketing

Customer acquisition

Performance analysis

Strategic planning

Job description

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This range is provided by Startup Resources. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$300.00/yr - $300.00/yr

Director / VP of Growth – Content & Influencer Strategy

Remote (US / Canada) | $150K–$325K + Equity

We’re hiring a senior growth leader to build a 0-to-1 content and influencer engine — with full ownership of strategy, execution, and measurable conversion results.

This is not a brand awareness role. We're looking for someone who can turn content and influencer strategies into real customer acquisition, with clear funnel metrics from impressions to installs.

Key responsibilities:

• Build and scale a content-led acquisition strategy across YouTube, Instagram, TikTok, and influencer channels
• Develop an influencer marketing strategy from the ground up — identifying talent, structuring collaborations, and tracking performance
• Drive iterative, in-house testing of video and short-form content to optimise engagement and conversion
• Own and improve key metrics: content impressions → app installs, cost per acquisition, retention
• Collaborate closely with product, brand, and performance marketing to scale what works

We are looking for:

• Proven experience building content and influencer engines from scratch — not just managing content calendars or agency relationships
• Clear examples of content driving user growth with measurable outcomes (e.g., impressions → click-through → installs → retention)
• Deep, hands-on knowledge of performance content and growth strategy across YouTube, TikTok, Instagram, and influencer campaigns
• Strong bias toward action, iteration, and learning — with a focus on what converts
• Strategic mindset with the ability to operate as a builder, not just a manager

Please note:

We are not looking for candidates with brand-only or agency-only experience.

We are prioritising operators who have led in-house content and influencer growth engines with clear ownership of performance.

If you’ve scaled acquisition through influencer and content channels — and want to build something from 0 — we’d love to hear from you.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Marketing Services, Software Development, and Health and Human Services

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Inferred from the description for this job

Medical insurance

401(k)

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