Vice President & General Manager

Nexstar Media Group, Inc.; Lansing (MI); On-site; USD 100,000 - 150,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking an experienced Vice President/General Manager to oversee its media properties in Lansing, Michigan. This role involves full oversight of WLNS (CBS) operations and managing relationships with WLAJ (ABC/CW).

The ideal candidate will have a strong broadcast management background and lead teams to create engaging content across multiple platforms. Responsibilities include driving strategic direction, fostering a collaborative culture, and enhancing audience engagement through digital solutions.

Qualifications

• Minimum of five years of broadcast management experience at a commercial broadcast television station.
• Strong background in leading operational teams within sales-driven organizations.
• Experience creating locally originated content for multiple platforms.

Responsibilities

• Provide executive leadership and strategic direction for Nexstar properties in Lansing.
• Oversee operational agreements with Mission Broadcasting for WLAJ.
• Drive local content creation for multiple platforms to enhance audience engagement.

Skills

Broadcast management experience

Leadership skills in sales-driven organizations

Content creation for multiple platforms

Strategic vision

Job description

Overview

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Lansing, Michigan (DMA #113). The Vice President/General Manager will have full oversight over Nexstar’s operations of WLNS (CBS) and will oversee its operational agreements with Mission Broadcasting providing services to WLAJ (ABC/CW), as well as www.wlns.com and all other digital, mobile, and social media assets for the stations.

Responsibilities

• Provide executive leadership and strategic direction for all Nexstar properties in Lansing, including WLNS and related digital platforms.
• Oversee operational agreements with Mission Broadcasting for services to WLAJ (ABC/CW) and manage relationships with digital, mobile, and social assets for the stations.
• Lead and develop broadcast operations teams across sales, news, and other departments to drive efficiencies, collaboration, and growth.
• Drive local content creation for multiple platforms (OTT, linear, web, social) to enhance audience engagement and expand reach.
• Develop and implement advanced digital advertising solutions and new business initiatives.
• Foster a collaborative culture among station departments and promote teamwork across all areas of station operations.
• Manage a duopoly environment and ensure compliance with regulatory and corporate standards.

Qualifications

• Minimum of five years of broadcast management experience at a commercial broadcast television station with accompanying digital assets.
• Strong background in leading broadcast operational teams within sales-driven organizations and a proven track record of managing high-performing sales and news teams.
• Experience creating locally originated content for multiple platforms (OTT, linear, web, social) and driving audience engagement.
• Excellent strategic vision, execution skills, and ability to engage local community leaders and key clients.
• Ability to collaborate with department heads, staff, and promote teamwork across all station operations.