Vice President and General Manager

Nexstar Media Group Inc.; Charleston (WV); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Vice President/General Manager to oversee its Charleston-Huntington, WV market and Bluefield-Beckley, WV market, including WOWK and WVNS stations and their digital platforms.

The ideal candidate will be a digital-first leader with a track record of revenue growth through digital advertising, new business development, and innovative sales strategies across OTT, web, social, and linear channels.

Qualifications

• Requires senior management experience (5+ years) leading digital sales, broadcast sales, content and news teams.
• Experience growing revenue through digital advertising solutions and new business development.
• Proven ability to develop and scale local OTT, web, social, and linear content across platforms.

Responsibilities

• Oversee operations of WOWK (CBS) and WVNS (CBS/Fox) and their digital assets in Charleston and Bluefield markets.
• Lead digital and broadcast sales, content, and news teams to drive revenue and audience growth.
• Drive revenue growth through advanced digital advertising solutions and new business development.
• Collaborate across departments and with community leaders to build a growth-oriented culture.

Skills

Digital sales leadership

Revenue growth strategy

Cross-functional leadership

Broadcast operations management

Duopoly management

People leadership

Job description

Nexstar Media Inc., America's largest local broadcasting company, is seeking an experienced professional to serve as Vice President/General Manager to oversee its media properties in the Charleston-Huntington, West Virginia market (DMA #82) and Bluefield-Beckley, West Virginia market (DMA #168). The Vice President/General Manager will have full oversight of Nexstar's operations of WOWK (CBS) as well as wowktv.com in Charleston, and WVNS (CBS/Fox) as well as wvnstv.com in Bluefield, and all related digital, mobile, streaming, and social media assets in both markets. The ideal candidate will be a digital-first leader with a proven record of driving revenue through advanced digital advertising solutions, new business development, and innovative sales strategies. The successful candidate will have led either a commercial television station with a strong digital advertising operation or a high-performing digital sales organization. Experience developing and scaling locally produced content across OTT, web, social, and linear platforms to expand audience reach and accelerate revenue growth is essential. Success in this role requires strategic vision, disciplined execution, and the ability to build a highly collaborative, growth-oriented culture. The successful candidate will promote teamwork, innovation, operational excellence, and continuous improvement while developing strong relationships with employees, community leaders, and key clients. Experience managing a duopoly operation is preferred. Candidates should have at least five years of senior management experience and a demonstrated ability to lead high-performing digital sales, broadcast sales, content, and news teams. The ability to collaborate effectively across departments, strengthen the station's community presence, and translate emerging digital opportunities into measurable business results is essential. Charleston-Huntington offers an exceptional quality of life, combining affordable living with access to the natural beauty and outdoor recreation opportunities of Appalachia. Residents enjoy a strong sense of community, excellent schools, scenic hiking and biking trails, and access to nearby lakes, rivers, and state parks. As the largest television market in West Virginia, the region serves a diverse audience while maintaining the welcoming culture and accessibility of a smaller community. Charleston, the state capital, provides a vibrant arts, dining, and business environment, while Huntington is home to Marshall University and a growing healthcare and technology sector. This market offers an outstanding opportunity for a media executive to lead a high-profile operation, make a meaningful impact, and enjoy a balanced lifestyle.

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributions engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units.

Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people.

Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.

The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.