Vice President & General Manager

Nexstar Media Group Inc.; Lansing (MI); On-site; USD 180,000 - 280,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Vice President/General Manager to oversee WLNS in Lansing, MI, including its duopoly with WLAJ (ABC/CW) and digital assets.

The role requires strategic leadership to drive local news, sales, and digital initiatives while building strong community relations. Ideal candidates bring at least five years of broadcast management experience, a track record of growing audiences and revenue, and the ability to lead cross-functional teams across on-air, digital, and

Qualifications

• Minimum five years of broadcast management experience at a commercial television station.
• Proven leadership of sales-driven teams and digital ad solutions.
• Strong track record in creating locally originated content for multiple platforms and engaging communities.

Responsibilities

• Oversee operations of WLNS (CBS) and the duopoly with WLAJ (ABC/CW) in Lansing, MI.
• Lead cross-functional teams across sales, news, and digital platforms to grow audience and revenue.
• Develop locally originated content for OTT, web, social, and linear channels to extend reach.
• Foster collaboration across station departments and relationships with key clients and community leaders.

Skills

Broadcast management

Digital advertising

Strategic leadership

Content creation

Stakeholder collaboration

Job description

Vice President/General Manager

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Lansing, Michigan (DMA #113). The Vice President/General Manager will have full oversight over Nexstar’s operations of WLNS (CBS) and will oversee its operational agreements with Mission Broadcasting providing services to WLAJ (ABC/CW), as well as www.wlns.com and all other digital, mobile, and social media assets for the stations. The ideal candidate for this role will leverage their proven skill sets and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. A demonstrated ability to promote a collaborative culture within all station departments is essential, ensuring operational efficiencies and continued growth. Experience in managing a duopoly station is preferred. Ideal candidates will have a minimum of five years of broadcast management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads, staff members and promoting teamwork within all areas of station operations. The ability to engage local community leaders and develop long-term relationships with key station clients is essential.

Lansing, Michigan is a vibrant capital city that offers an excellent quality of life with a reasonable cost of living. Home to Michigan State University, Lansing benefits from a dynamic economy driven by education, healthcare, and technology, creating diverse career opportunities and fostering innovation. Residents enjoy family-friendly neighborhoods, top-rated schools, and abundant parks and trails for outdoor recreation. The city also boasts cultural attractions, a thriving arts scene, and short commutes, all while maintaining affordable housing. Centrally located in Michigan, Lansing provides convenient access to major destinations, making it an ideal place to live, work, and raise a family.

About Nexstar Media Group, Inc. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

#LI-On Site Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.