VP & GM – Digital-First Local TV Growth Leader

Nexstar Media Group, Inc.

Charleston (WV)

On-site

USD 180,000 - 320,000

Full time

14 days+
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Job summary

Nexstar Media Group, Inc. in West Virginia is seeking a seasoned Vice President/General Manager to oversee its Charleston-Huntington (DMA #82) and Bluefield-Beckley (DMA #168) broadcast properties, including WOWK and WVNS, along with their digital arms.

The role focuses on digital-first leadership, building a high-performance sales organization, expanding OTT, web, and streaming revenue, and strengthening community relations.

Qualifications

  • Minimum five years of senior management experience.
  • Proven track record in digital advertising and revenue growth.
  • Experience leading digital, broadcast, and content teams.
  • Ability to build partnerships with community leaders and clients.
  • Experience managing a duopoly operation preferred.

Responsibilities

  • Oversee Nexstar's Charleston-Huntington and Bluefield-Beckley markets.
  • Drive revenue through digital advertising solutions and new business development.
  • Lead digital sales, broadcast sales, content, and news teams.
  • Foster collaborative, growth-oriented culture.
  • Develop relationships with employees and key clients.

Skills

Digital advertising sales
Strategic leadership
Team building
Revenue growth
Stakeholder relationship management

Tools

CRM platforms
Media sales software

Job description

Nexstar Media Group, Inc. in West Virginia is seeking a seasoned Vice President/General Manager to oversee its Charleston-Huntington (DMA #82) and Bluefield-Beckley (DMA #168) broadcast properties, including WOWK and WVNS, along with their digital arms.

The role focuses on digital-first leadership, building a high-performance sales organization, expanding OTT, web, and streaming revenue, and strengthening community relations.

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