VP & GM – Digital-First Local TV Growth Leader

Nexstar Media Group, Inc.; Charleston (WV); On-site; USD 180,000 - 320,000; Full time

Job summary

Nexstar Media Group, Inc. in West Virginia is seeking a seasoned Vice President/General Manager to oversee its Charleston-Huntington (DMA #82) and Bluefield-Beckley (DMA #168) broadcast properties, including WOWK and WVNS, along with their digital arms.

The role focuses on digital-first leadership, building a high-performance sales organization, expanding OTT, web, and streaming revenue, and strengthening community relations.

Qualifications

• Minimum five years of senior management experience.
• Proven track record in digital advertising and revenue growth.
• Experience leading digital, broadcast, and content teams.
• Ability to build partnerships with community leaders and clients.
• Experience managing a duopoly operation preferred.

Responsibilities

• Oversee Nexstar's Charleston-Huntington and Bluefield-Beckley markets.
• Drive revenue through digital advertising solutions and new business development.
• Lead digital sales, broadcast sales, content, and news teams.
• Foster collaborative, growth-oriented culture.
• Develop relationships with employees and key clients.

Skills

Digital advertising sales

Strategic leadership

Team building

Revenue growth

Stakeholder relationship management

Tools

CRM platforms

Media sales software

Job description

Nexstar Media Group, Inc. in West Virginia is seeking a seasoned Vice President/General Manager to oversee its Charleston-Huntington (DMA #82) and Bluefield-Beckley (DMA #168) broadcast properties, including WOWK and WVNS, along with their digital arms.

The role focuses on digital-first leadership, building a high-performance sales organization, expanding OTT, web, and streaming revenue, and strengthening community relations.