Vice President and General Manager

Nexstar Media Group, Inc.; Charleston (WV); On-site; USD 180,000 - 320,000; Full time

Job summary

Nexstar Media Group, Inc. in West Virginia is seeking a seasoned Vice President/General Manager to oversee its Charleston-Huntington (DMA #82) and Bluefield-Beckley (DMA #168) broadcast properties, including WOWK and WVNS, along with their digital arms.

The role focuses on digital-first leadership, building a high-performance sales organization, expanding OTT, web, and streaming revenue, and strengthening community relations.

Qualifications

• Minimum five years of senior management experience.
• Proven track record in digital advertising and revenue growth.
• Experience leading digital, broadcast, and content teams.
• Ability to build partnerships with community leaders and clients.
• Experience managing a duopoly operation preferred.

Responsibilities

• Oversee Nexstar's Charleston-Huntington and Bluefield-Beckley markets.
• Drive revenue through digital advertising solutions and new business development.
• Lead digital sales, broadcast sales, content, and news teams.
• Foster collaborative, growth-oriented culture.
• Develop relationships with employees and key clients.

Skills

Digital advertising sales

Strategic leadership

Team building

Revenue growth

Stakeholder relationship management

Tools

CRM platforms

Media sales software

Job description

Nexstar Media Inc., America’s largest local broadcasting company, is seeking an experienced professional to serve as Vice President/General Manager to oversee its media properties in the Charleston-Huntington, West Virginia market (DMA #82) and Bluefield-Beckley, West Virginia market (DMA #168). The Vice President/General Manager will have full oversight of Nexstar’s operations of WOWK (CBS) as well as wowktv.com in Charleston, and WVNS (CBS/Fox) as well as wvnstv.com in Bluefield, and all related digital, mobile, streaming, and social media assets in both markets.

The ideal candidate will be a digital-first leader with a proven record of driving revenue through advanced digital advertising solutions, new business development, and innovative sales strategies. The successful candidate will have led either a commercial television station with a strong digital advertising operation or a high-performing digital sales organization. Experience developing and scaling locally produced content across OTT, web, social, and linear platforms to expand audience reach and accelerate revenue growth is essential.

Success in this role requires strategic vision, disciplined execution, and the ability to build a highly collaborative, growth-oriented culture. The successful candidate will promote teamwork, innovation, operational excellence, and continuous improvement while developing strong relationships with employees, community leaders, and key clients. Experience managing a duopoly operation is preferred.

Candidates should have at least five years of senior management experience and a demonstrated ability to lead high-performing digital sales, broadcast sales, content, and news teams. The ability to collaborate effectively across departments, strengthen the station’s community presence, and translate emerging digital opportunities into measurable business results is essential.

Charleston-Huntington offers an exceptional quality of life, combining affordable living with access to the natural beauty and outdoor recreation opportunities of Appalachia. Residents enjoy a strong sense of community, excellent schools, scenic hiking and biking trails, and access to nearby lakes, rivers, and state parks. As the largest television market in West Virginia, the region serves a diverse audience while maintaining the welcoming culture and accessibility of a smaller community. Charleston, the state capital, provides a vibrant arts, dining, and business environment, while Huntington is home to Marshall University and a growing healthcare and technology sector. This market offers an outstanding opportunity for a media executive to lead a high-profile operation, make a meaningful impact, and enjoy a balanced lifestyle.

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.