Lead PMM: GTM Enablement for Private Capital

Carta; New York (NY); On-site; USD 183,000 - 215,000; Full time

Benefits offered by this job

Equity included

Commission plans (where applicable)

Excellent benefits

Job summary

Carta is seeking a Lead Product Marketing Manager focused on GTM enablement to drive how we position, launch, and sustain products for private capital markets. You will create high-impact assets for sales and partners, and lead outbound PMM strategies in close collaboration with Sales.

You’ll work with Demand Gen and Integrated Marketing to ensure campaigns align with product positioning and field workflows, while guiding creative briefs and cross-functional alignment across PMM, Creative/Brand,

Qualifications

• 8+ years of hands-on product marketing/GTM experience.
• Preferably SaaS fintech experience serving VC or investor types.
• Ability to collaborate in a fast-paced environment.
• Creative problem solving skills.
• Ability to diagnose problems and drive solutions.
• Excellent communication to distill value propositions.

Responsibilities

• Position, launch, and sustain private markets products with a sales-focused lens.
• Develop and maintain sales assets: decks, battlecards, one-pagers, demo narratives.
• Build outbound PMM strategy with Sales for pipeline growth.
• Plan and prioritize PMM initiatives with the marketing team to drive revenue.
• Ensure campaigns reflect product positioning and sales workflows.
• Provide clear briefs to creative teams for high-impact assets.
• Coordinate cross-functionally from awareness to close.
• Develop persona-level messaging from customer research and field feedback.
• Track launch and enablement performance and evolve accordingly.
• Collaborate with Customer Marketing on upsell and cross-sell plays.

Skills

GTM strategy

Sales enablement

Cross-functional collaboration

Messaging and positioning

Analytics and measurement

Customer research

Job description

Carta is seeking a Lead Product Marketing Manager focused on GTM enablement to drive how we position, launch, and sustain products for private capital markets. You will create high-impact assets for sales and partners, and lead outbound PMM strategies in close collaboration with Sales.

You’ll work with Demand Gen and Integrated Marketing to ensure campaigns align with product positioning and field workflows, while guiding creative briefs and cross-functional alignment across PMM, Creative/Brand,