Vertical Marketing Leader — GTM & Growth Architect

Rippling; New York (NY); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

Rippling, a leading HR, IT and finance platform, is hiring a Director of Verticals Marketing to own the GTM motion for industry-focused segments. You’ll shape vertical positioning, craft credible industry narratives, and partner with Sales to drive pipeline and revenue across multiple channels.

You will lead a high-performing marketing team, set the operating cadence, and define metrics to measure success, including pipeline quality, win rate, and message resonance, while enabling field teams

Qualifikationen

• 7+ years of B2B marketing experience and familiarity with vertical GTM motions.
• A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
• Proven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environments.
• Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.
• You understand how sellers use messaging in real conversations and can enable them with talk tracks and materials that improve discovery, sharpen pitches, and help teams handle objections.
• Clear frameworks that use qualitative and quantitative inputs to inform bets, diagnose performance, and make tradeoffs.

Aufgaben

• Own Rippling’s vertical marketing strategy. Identify and prioritize the industries where Rippling has the strongest right to win based on customer pain, product fit, sales signal, market size, competitive dynamics, and quantitative proof.
• Build vertical-specific positioning and messaging. Translate Rippling’s broad platform into sharp industry narratives that speak to the biggest problems of buyers in each vertical.
• Execute the GTM motion. Partner with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing to build and execute a full funnel GTM motion across a variety of channels.
• Partner with Product and PMM teams. Surface vertical-specific gaps, evidence needs, and roadmap implications while keeping external claims grounded in proof.
• Create field-ready enablement and assets. Build the core talk tracks and materials sellers need: industry one-pagers, discovery guides, pitch narratives, competitive landmines, demo guidance, proof points, customer stories, and campaign inputs.
• Develop and manage a high-performing verticals marketing team. Manage a team and build the operating cadence, standards, and priorities for the verticals marketing function.
• Measure what works (and what doesn’t). Define and measure the leading and lagging indicators for the vertical motion, including pipeline quality, win rate, attach rates, competitive performance, and message resonance.

Kenntnisse

B2B marketing

Demand generation

Team leadership

Cross-functional leadership

Sales enablement

Decision frameworks

Jobbeschreibung

Rippling, a leading HR, IT and finance platform, is hiring a Director of Verticals Marketing to own the GTM motion for industry-focused segments. You’ll shape vertical positioning, craft credible industry narratives, and partner with Sales to drive pipeline and revenue across multiple channels.

You will lead a high-performing marketing team, set the operating cadence, and define metrics to measure success, including pipeline quality, win rate, and message resonance, while enabling field teams