Vertical Marketing Director — Hybrid GTM Leader

Rippling; Seattle (WA); Hybrid; USD 183,000 - 305,000; Full time

Job summary

Rippling is seeking a Director of Verticals Marketing to lead the industry-focused GTM motion, owning positioning, messaging, and the right-to-win for targeted sectors. You’ll translate product capabilities into sharp, credible buyer stories and drive the full-funnel strategy with Sales and Marketing partners.

This hybrid role is based in SF, NYC, or Seattle with in-office work 3 days per week. You will partner with Product Marketing, Revenue Operations, and Demand Gen to build field-ready

Qualifications

• 7+ years of B2B marketing experience with vertical GTM motions.
• Proven track record owning integrated campaigns and measurable pipeline.
• Experience leading and developing high-performing marketing teams in fast-growth environments.
• Strong cross-functional leadership in ambiguous, fast-paced settings.
• Ability to enable sellers with talk tracks and materials to improve discovery and pitches.
• Use clear frameworks with qualitative and quantitative inputs to inform bets and diagnose performance.

Responsibilities

• Own Rippling’s vertical marketing strategy and identify industries with strongest fit based on pain, product fit, and market size.
• Build vertical-specific positioning and messaging for sharp industry narratives.
• Execute the GTM motion with Sales, Revenue Ops, Demand Gen, Enablement, and PMM to build a full funnel across channels.
• Partner with Product and PMM to surface gaps, evidence needs, and roadmap implications with grounded external claims.
• Create field-ready enablement and assets: one-pagers, guides, pitch narratives, and campaign inputs.
• Develop and manage a high-performing verticals marketing team with defined cadence and priorities.
• Measure leading and lagging indicators for vertical motion: pipeline quality, win rate, attach rates, competitive performance, and message resonance.

Skills

B2B marketing

Vertical GTM

Campaigns & demand gen

Team leadership

Cross-functional leadership

Messaging & talks

Analytics & frameworks

Job description

Rippling is seeking a Director of Verticals Marketing to lead the industry-focused GTM motion, owning positioning, messaging, and the right-to-win for targeted sectors. You’ll translate product capabilities into sharp, credible buyer stories and drive the full-funnel strategy with Sales and Marketing partners.

This hybrid role is based in SF, NYC, or Seattle with in-office work 3 days per week. You will partner with Product Marketing, Revenue Operations, and Demand Gen to build field-ready