Growth Lead, IT GTM — AI-Driven Growth & Equity

Rippling; New York (NY); On-site; USD 146,000 - 244,000; Full time

Job summary

Rippling in New York, NY seeks a Growth Lead to build and scale the growth engine for Rippling IT. This is a technically driven, cross-functional role blending GTM strategy, analytics, and product launch motions to turn IT buyer insights into repeatable growth programs across paid channels, SDR outreach, lifecycle marketing, and cross-sell opportunities.

You'll partner with Marketing, Sales, RevOps, BizOps, Product, and the IT GM to diagnose bottlenecks, design scalable plays, and push them to

Qualifications

• Experience in growth, GTM engineering, growth marketing, BizOps or RevOps at a high-growth B2B company.
• Strong fluency with data, AI, automation, and modern GTM tooling to build scalable systems.
• Track record of identifying growth opportunities, prioritizing, shipping experiments and scaling.
• Excellent analytical judgment with ability to go deep without getting stuck in optimization.
• Strong cross-functional influence across sales, marketing, ops, product, and leadership.
• High clock speed, low ego, and bias toward action inAmbiguous environments.
• Clear, demonstrated point of view on AI in GTM and using it to change growth work.

Responsibilities

• Develop a deep, ongoing understanding of the IT buyer through conversations, calls, and data to reshape GTM strategy.
• Own high-leverage growth programs for Rippling IT from diagnosis to testing and rollout.
• Turn insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner and product launch channels.
• Build AI-native, technically sophisticated GTM workflows for prospecting, enrichment, personalization, and automation.
• Identify funnel bottlenecks and partner with RevOps, BizOps, GTM engineering, marketing and sales to remove them.
• Partner with cross-sell marketing to convert HR and Finance customers into IT customers.
• Collaborate with product marketing and demand gen on IT product launches and roadmaps.
• Move between strategy and execution: build the model, write briefs, inspect data, and push to finish line.
• Create repeatable systems, playbooks, and experiments to scale the central IT GTM team.

Skills

GTM growth

Data-driven

Cross-functional

AI in GTM

Analytical judgment

Action-oriented

Cross-team collaboration

Tools

GTM tooling

Job description

Rippling in New York, NY seeks a Growth Lead to build and scale the growth engine for Rippling IT. This is a technically driven, cross-functional role blending GTM strategy, analytics, and product launch motions to turn IT buyer insights into repeatable growth programs across paid channels, SDR outreach, lifecycle marketing, and cross-sell opportunities.

You'll partner with Marketing, Sales, RevOps, BizOps, Product, and the IT GM to diagnose bottlenecks, design scalable plays, and push them to