Head of Vertical Marketing & GTM Strategy

rippling; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Rippling is seeking a Director of Verticals Marketing to run the full marketing function for our industry-focused go-to-market motion. You will own the positioning, messaging, and vertical-specific stories that speak to buyer needs across industries.

You'll also own the channel strategy, partner with Sales to drive pipeline and revenue, and build a high-performing marketing team capable of moving strategy to execution in a fast-growing environment.

Qualifications

• 7+ years of B2B marketing experience and familiarity with vertical GTM motions.
• A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
• Proven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environments
• Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace
• You understand how sellers use messaging in real conversations and can enable them with talk tracks and materials that improve discovery, sharpen pitches, and help teams handle objections.

Responsibilities

• Own Rippling’s vertical marketing strategy. Identify and prioritize the industries where Rippling has the strongest right to win based on customer pain, product fit, sales signal, market size, competitive dynamics, and quantitative proof.
• Build vertical-specific positioning and messaging. Translate Rippling’s broad platform into sharp industry narratives that speak to the biggest problems of buyers in each vertical.
• Execute the GTM motion. Partner with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing to build and execute a full funnel GTM motion across a variety of channels.
• Partner with Product and PMM teams. Surface vertical-specific gaps, evidence needs, and roadmap implications while keeping external claims grounded in proof.
• Create field-ready enablement and assets. Build the core talk tracks and materials sellers need: industry one-pagers, discovery guides, pitch narratives, competitive landmines, demo guidance, proof points, customer stories, and campaign inputs.
• Develop and manage a high-performing verticals marketing team. Manage a team and build the operating cadence, standards, and priorities for the verticals marketing function.
• Measure what works (and what doesn’t). Define and measure the leading and lagging indicators for the vertical motion, including pipeline quality, win rate, attach rates, competitive performance, and message resonance.

Skills

B2B marketing

Vertical GTM

Campaign management

Leadership

Cross-functional collaboration

Messaging & positioning

Tools

HubSpot

Marketo

Salesforce

Job description

Rippling is seeking a Director of Verticals Marketing to run the full marketing function for our industry-focused go-to-market motion. You will own the positioning, messaging, and vertical-specific stories that speak to buyer needs across industries.

You'll also own the channel strategy, partner with Sales to drive pipeline and revenue, and build a high-performing marketing team capable of moving strategy to execution in a fast-growing environment.