Vertical Marketing Director — GTM & Growth

Rippling, Inc.; Seattle (WA); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Equity

Hybrid work

Job summary

Rippling is seeking a Director of Verticals Marketing to lead the industry-focused go-to-market motion across the SF, NYC, or Seattle markets. This hybrid role requires in-office presence at least 3 days per week and reports into the Marketing leadership.

The director will own positioning, messaging, and channel strategy, work closely with Sales to drive pipeline, and build a high-performing verticals marketing team to win in prioritized industries.

Qualifications

• 7+ years of B2B marketing experience with vertical GTM motions.
• Proven track record owning campaigns tied to measurable pipeline.
• Experience leading high-performing marketing teams in fast-growth environments.
• Ability to influence cross-functional partners and thrive in ambiguity.
• Understanding of how to enable sellers with effective messaging and assets.
• Clear frameworks using data to inform bets and tradeoffs.

Responsibilities

• Own Rippling's vertical marketing strategy.
• Build vertical-specific positioning and messaging.
• Execute the GTM motion with cross-functional teams.
• Partner with Product and PMM to surface gaps and roadmap implications.
• Create field-ready enablement and assets.
• Develop and manage a high-performing verticals marketing team.
• Define leading and lagging indicators to measure success.

Skills

Vertical GTM

Demand generation

Team leadership

Cross-functional leadership

Messaging

GTM strategy

Marketing automation

Tools

Marketing automation

Job description

Rippling is seeking a Director of Verticals Marketing to lead the industry-focused go-to-market motion across the SF, NYC, or Seattle markets. This hybrid role requires in-office presence at least 3 days per week and reports into the Marketing leadership.

The director will own positioning, messaging, and channel strategy, work closely with Sales to drive pipeline, and build a high-performing verticals marketing team to win in prioritized industries.