Growth Lead, IT GTM & AI-Driven Growth

Rippling; San Francisco (CA); On-site; USD 146,000 - 244,000; Full time

Job summary

Rippling is seeking a Growth Lead to build and scale the IT growth engine. This role blends buyer obsession, technical depth, analytics, and GTM creativity to drive repeatable growth across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.

You will collaborate with Marketing, Sales, RevOps, BizOps, Product, and IT leadership to diagnose bottlenecks, design scalable motions, and push initiatives across the finish line with sharp prioritization and

Qualifications

• Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company.

Responsibilities

• Develop deep understanding of IT buyer and reshape GTM strategy.
• Own high-leverage growth programs from diagnosis to scaled rollout.
• Turn insights into coordinated growth plays across channels and lifecycle stages.
• Build AI-native GTM workflows for prospecting, enrichment, and automation.
• Identify bottlenecks and partner with cross-functional teams to remove them.
• Develop plays that convert HR/Finance customers into IT customers.
• Lead launches for ambitious IT product roadmap.
• Create repeatable systems and playbooks to scale across areas.

Skills

Growth

GTM engineering

Growth marketing

BizOps

RevOps

Data-driven

Job description

Rippling is seeking a Growth Lead to build and scale the IT growth engine. This role blends buyer obsession, technical depth, analytics, and GTM creativity to drive repeatable growth across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.

You will collaborate with Marketing, Sales, RevOps, BizOps, Product, and IT leadership to diagnose bottlenecks, design scalable motions, and push initiatives across the finish line with sharp prioritization and