Product GTM Lead: Story-Driven Growth

scribehow.com; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity

Hybrid work

Healthcare benefits

401k

WFH Stipend

Parental Leave

Job summary

Scribe is seeking a Product GTM Lead who partners with Sales and CS to develop deep market intelligence and craft materials that win. You’ll blend customer research, industry trends, and competitive analysis to shape product messaging and enablement.

You are a data-driven storyteller who can distill patterns into concise messaging and empower teams to tell the right stories for our customers and use cases. This role is in a fast-growing startup with hybrid SF work.

Qualifications

• 5+ years in product marketing or related roles.
• Exceptional written, verbal, and visual storytelling with the ability to persuade.
• Experience building Sales & CS collateral like decks and case studies.
• Big-picture thinker with strong business understanding and growth focus.
• Analytical in connecting data to messaging and enablement improvements.
• Strong project management and organizational skills.
• Comfort operating in a fast-growing startup environment.

Responsibilities

• Develop go-to-market strategy and messaging for self-serve and sales-assisted efforts.
• Create materials for Sales & CS, including pitch decks, talking points, and case studies.
• Define market segments and Ideal Customer Profiles to optimize efforts.
• Serve as the competitive intel source and translate insights into enablement.
• Partner with Product to influence the roadmap and craft customer stories.

Skills

Product marketing

Storytelling

Collateral creation

Market research

Competitive analysis

Leadership

Cross-functional collaboration

Job description

Scribe is seeking a Product GTM Lead who partners with Sales and CS to develop deep market intelligence and craft materials that win. You’ll blend customer research, industry trends, and competitive analysis to shape product messaging and enablement.

You are a data-driven storyteller who can distill patterns into concise messaging and empower teams to tell the right stories for our customers and use cases. This role is in a fast-growing startup with hybrid SF work.