User Research Lead, Growth & Insights

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical / dental / vision insurance

401(k) with company match

Parental leave

Short-term and long-term disability

Life insurance

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Job summary

TikTok is seeking a researcher to lead user and market studies for the short video business, helping teams understand user preferences across markets. You will design and execute studies, deliver actionable insights, and influence product decisions.

Qualifying candidates have a degree in a relevant field and at least 1 year of research experience, with strong communication skills and proficiency in stats tools like SPSS and SQL. Hybrid or flexible work options may be available.

Qualifications

• Bachelor's degree or higher in a related field (e.g., Psychology, Statistics).
• At least 1 year of market and user research experience with qualitative and quantitative studies.

Responsibilities

• Lead user research for the short video business across markets.
• Manage research projects from objectives to insights, including design, execution, and reporting.
• Identify growth opportunities and strategies based on user needs and business goals.
• Collaborate with cross-functional teams to prioritize research initiatives.

Skills

User research

Market research

Data analysis

Communication

Education

Bachelor's degree or higher

Tools

SPSS

SQL

Job description

TikTok is seeking a researcher to lead user and market studies for the short video business, helping teams understand user preferences across markets. You will design and execute studies, deliver actionable insights, and influence product decisions.

Qualifying candidates have a degree in a relevant field and at least 1 year of research experience, with strong communication skills and proficiency in stats tools like SPSS and SQL. Hybrid or flexible work options may be available.