User Researcher

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical / dental / vision insurance

401(k) with company match

Parental leave

Short-term and long-term disability

Life insurance

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Job summary

TikTok is seeking a researcher to lead user and market studies for the short video business, helping teams understand user preferences across markets. You will design and execute studies, deliver actionable insights, and influence product decisions.

Qualifying candidates have a degree in a relevant field and at least 1 year of research experience, with strong communication skills and proficiency in stats tools like SPSS and SQL. Hybrid or flexible work options may be available.

Qualifications

• Bachelor's degree or higher in a related field (e.g., Psychology, Statistics).
• At least 1 year of market and user research experience with qualitative and quantitative studies.

Responsibilities

• Lead user research for the short video business across markets.
• Manage research projects from objectives to insights, including design, execution, and reporting.
• Identify growth opportunities and strategies based on user needs and business goals.
• Collaborate with cross-functional teams to prioritize research initiatives.

Skills

User research

Market research

Data analysis

Communication

Education

Bachelor's degree or higher

Tools

SPSS

SQL

Job description

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

Responsibilities

• Lead user research for the short video business to help the team understand user preferences and behaviors across various markets.
• Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting.
• Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals.
• Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field.
• At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies.

Preferred Qualifications

• Experience with international research.
• Self-motivated and curious, with a willingness to explore new approaches. Comfortable managing multiple tasks and working in a fast-paced environment.
• Strong team player with excellent communication and influencing skills, capable of managing projects independently.
• Proficient in statistical tools such as SPSS and SQL; experience in big data analysis is an advantage.

Job Information

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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