(USA) Senior Manager, Digital Media

Walmart Inc.; Sunnyvale (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Discount Card

Live Better U

Walmart Academy

Job summary

Walmart Inc. seeks a Senior Manager, Digital Media to lead strategy and execution across traditional SEO, AI-powered discovery, and affiliate marketing.

You will own technical SEO roadmaps, AEO experiments, and scalable optimization across WalmartBusiness’ ecommerce ecosystem. Collaborate with Product, Engineering, Analytics, Content, Marketing, and Merchandising to translate insights into actionable requirements.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field
• 3 years' experience in Marketing, Business Administration, or related field
• 6 years' experience in Marketing, Business Administration, or related field

Responsibilities

• Lead AEO and technical SEO strategy across traditional and AI-powered search
• Run experiments to improve discoverability and qualified traffic
• Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions
• Identify technical opportunities, define business requirements, and guide implementation
• Establish KPIs, measurement frameworks, and reporting for business impact
• Manage agency and vendor partners to ensure high-quality execution
• Communicate insights, progress, and recommendations to senior leadership
• Monitor evolving search trends and identify new growth opportunities

Skills

Digital marketing

Affiliate marketing

Cross-functional leadership

Analytics

Education

Bachelor's Degree in Marketing / Business Administration or related field

MBA

Job description

Position Summary...

What you'll do...

Role summary:
TheSeniorManager,DigitalMedia(SEO,AEO,andAffiliates)willleadWalmartBusiness'sstrategyandexecutionacrosstraditionalsearch,AI-powereddiscovery,andaffiliatemarketing.ThisroleownstechnicalSEOroadmaps,AEOexperimentations,affiliategrowth,performancemeasurement,andscalableoptimizationacrossacomplexecommerceecosystem.WorkingcloselywithProduct,Engineering,Analytics,Content,Marketing,andMerchandising,thisleaderwillidentifygrowthopportunities,translateinsightsintoactionablerequirements,anddriveimplementation.Theidealcandidatecombinesdeeptechnicalexpertise,analyticalrigor,strongcross-functionalinfluence,andtheabilitytomanageagencyandvendorpartnerswhilecommunicatingbusinessimpacttoseniorstakeholders.

About the team:
TheWalmartBusinessGrowthMarketingteamdrivesadistinctiveB2Bcommerceexperiencethatsupportsorganizationsinoptimizingtheiroperations.CombiningWalmart'sextensivescale,assortment,technology,operationalstrengthswithagileinnovation,theteamfocusesoncustomerinsights,product,technology,analytics,andcontentstrategy.Theyacceleratecustomerdiscovery,acquisition,engagement,andlong-termvalueacrossmultiplechannels,includingAI-enhancedsearch.Emphasizingatest-and-learnapproachandstrongcross-functionalcollaboration,theteamisdedicatedtodevelopingscalablesolutionsthatgeneratesignificantcustomerandbusinessoutcomes.

What you'll do:

• LeadWalmartBusiness'sAEOandtechnicalSEOstrategyacrosstraditionalandAI-poweredsearch.
• Runexperimentsthatimprovediscoverabilityandqualifiedtraffic.
• PartnerwithProduct,Engineering,Analytics,Content,andMerchandisingtodeliverscalablesolutions.
• Identifytechnicalopportunities,definebusinessrequirements,andguideimplementation.
• EstablishKPIs,measurementframeworks,andreportingtodemonstratebusinessimpact.
• Manageagencyandvendorpartnerstoensurehigh-qualityexecution.
• Communicateinsights,progress,andrecommendationstoseniorleadership.
• Monitorevolvingsearchbehaviors,technologies,andplatformchangestoidentifynewgrowthopportunities.

What you'll bring:

• OwntheAEO,technicalSEOstrategy,andaffiliatemarketingforWalmartBusiness.
• Developroadmapsandprioritizeinitiativesthatincreasesearchvisibility,qualifiedtraffic,andcustomeracquisition.
• Leadtechnicalaudits,experimentation,andperformanceoptimizationacrosstraditionalandAI-poweredsearch.
• PartnerwithProduct,Engineering,Analytics,Content,andMerchandisingtodeliverscalablesolutions.
• Translateinsightsintoclearbusinessandtechnicalrequirements.
• EstablishKPIs,measurementframeworks,andexecutivereporting.
• Manageagencyandvendorpartnerstoensurestrongexecution.
• Monitoremergingsearchtrendsandidentifynewgrowthopportunities.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart .

Sunnyvale, California US-11789: The annual salary range for this position is $117,000.00 - $234,000.00

Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

- Stock

Minimum Qualifications...

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional teamMasters: Business Administration

Primary Location...

809 11th Ave, Sunnyvale, CA 94089-4731, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card

Get 10% off

Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Join us at Walmart and grow your career alongside a community that feels like home.

This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

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