(USA) Senior Manager, Digital Media

Walmart; Bentonville (AR); On-site; USD 90,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Stock purchase

Job summary

Walmart is seeking a Senior Manager, Digital Media to lead the strategy and execution for SEO, AEO, and affiliates across Walmart Business Growth Marketing. You will own technical SEO roadmaps, run AI-powered experiments, and drive growth with cross-functional teams, vendors, and senior leadership.

The role requires deep technical SEO expertise, strong analytics, and the ability to translate insights into scalable requirements, delivering measurable business impact across the ecommerce ecosystem.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field with 3 years’ experience, or 6 years’ experience in Marketing, Business Administration, or related field.

Responsibilities

• Lead Walmart Business’s AEO and technical SEO strategy across traditional and AI-powered search.
• Run experiments that improve discoverability and qualified traffic.
• Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
• Identify technical opportunities, define business requirements, and guide implementation.
• Establish KPIs, measurement frameworks, and reporting to demonstrate business impact.
• Manage agency and vendor partners to ensure high-quality execution.
• Communicate insights, progress, and recommendations to senior leadership.
• Monitor evolving search behaviors, technologies, and platform changes to identify new growth opportunities.

Skills

SEO strategy

AEO strategy

Affiliate marketing

Technical SEO

Cross-functional leadership

Analytics

Agency/vendor management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Position Summary...

Role summary: The Senior Manager, Digital Media (SEO, AEO, and Affiliates) will lead Walmart Business’s strategy and execution across traditional search, AI-powered discovery, and affiliate marketing. This role owns technical SEO roadmaps, AEO experimentations, affiliate growth, performance measurement, and scalable optimization across a complex ecommerce ecosystem. Working closely with Product, Engineering, Analytics, Content, Marketing, and Merchandising, this leader will identify growth opportunities, translate insights into actionable requirements, and drive implementation. The ideal candidate combines deep technical expertise, analytical rigor, strong cross‑functional influence, and the ability to manage agency and vendor partners while communicating business impact to senior stakeholders.

About the team: The Walmart Business Growth Marketing team drives a distinctive B2B commerce experience that supports organizations in optimizing their operations. Combining Walmart’s extensive scale, assortment, technology, and operational strengths with agile innovation, the team focuses on customer insights, product, technology, analytics, and content strategy. They accelerate customer discovery, acquisition, engagement, and long‑term value across multiple channels, including AI‑enhanced search. Emphasizing a test‑and‑learn approach and strong cross‑functional collaboration, the team is dedicated to developing scalable solutions that generate significant customer and business outcomes.

What you’ll do:

• Lead Walmart Business’s AEO and technical SEO strategy across traditional and AI‑powered search.
• Run experiments that improve discoverability and qualified traffic.
• Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
• Identify technical opportunities, define business requirements, and guide implementation.
• Establish KPIs, measurement frameworks, and reporting to demonstrate business impact.
• Manage agency and vendor partners to ensure high‑quality execution.
• Communicate insights, progress, and recommendations to senior leadership.
• Monitor evolving search behaviors, technologies, and platform changes to identify new growth opportunities.

What you’ll bring:

• Own the AEO, technical SEO strategy, and affiliate marketing for Walmart Business.
• Develop roadmaps and prioritize initiatives that increase search visibility, qualified traffic, and customer acquisition.
• Lead technical audits, experimentation, and performance optimization across traditional and AI‑powered search.
• Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
• Translate insights into clear business and technical requirements.
• Establish KPIs, measurement frameworks, and executive reporting.
• Manage agency and vendor partners to ensure strong execution.
• Monitor emerging search trends and identify new growth opportunities.

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Sunnyvale, California US‑11789: The annual salary range for this position is $117,000.00 - $234,000.00

Bentonville, Arkansas US‑30008: The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications…

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field. Option 2: 6 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications…

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross‑functional teamMasters: Business Administration

Primary Location…

809 11th Ave, Sunnyvale, CA 94089‑4731, United States of America

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.