US Marketing Strategy Director

Vertex Inc.; Boston (MA); Hybrid; USD 228,000 - 342,000; Full time

Job summary

Vertex Inc. seeks a Senior Director of Marketing to shape the portfolio strategy, oversee brand lifecycle, and drive external communications with customers. You will lead a team, forecast assumptions, and build partnerships to support strategic goals and ROI.

The role requires a Bachelor’s degree in marketing, 12+ years of experience, and at least 5 years in supervision, with hybrid/on-site options in Boston. A comprehensive total rewards package accompanies this role.

Qualifications

• Bachelor’s degree in marketing, business, or scientific field required.
• Typically 12+ years of work experience with 5+ years in supervisory/management roles.
• Experience defining brand/portfolio strategy and measuring ROI.

Responsibilities

• Develops portfolio strategy and oversees brand lifecycle activities.
• Oversees strategic and tactical plans for brand development and communications.
• Leads cross-functional partnerships to support business goals and ROI evaluation.
• Mentors staff and may have financial accountabilities as a people manager.

Skills

Brand strategy

Insights generation

ROI analysis

Market forecasting

MS Office (PowerPoint, Excel, Word)

Pharmaceutical marketing

Team leadership

Education

Bachelor’s degree in marketing, business, or scientific field

Tools

MS Office

Job description

Vertex Inc. seeks a Senior Director of Marketing to shape the portfolio strategy, oversee brand lifecycle, and drive external communications with customers. You will lead a team, forecast assumptions, and build partnerships to support strategic goals and ROI.

The role requires a Bachelor’s degree in marketing, 12+ years of experience, and at least 5 years in supervision, with hybrid/on-site options in Boston. A comprehensive total rewards package accompanies this role.