Senior Marketing Director, Hybrid - Brand & Growth Strategy

Vertex Pharmaceuticals; Boston (MA); Hybride; USD 228 000 - 342 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Equity awards

Generous paid time off

Résumé du poste

Vertex Pharmaceuticals seeks a Senior Director of Marketing to shape portfolio strategy, define brand plans, and track performance against goals. As a people manager, this role may have financial accountabilities and HR responsibilities for assigned staff.

You will translate market insights into strategy, lead cross-functional collaborations, oversee promotional communications, forecast assumptions, and evaluate ROI to drive growth and improve patient outcomes.

Qualifications

• Bachelor's degree in marketing, business, or scientific field.
• Typically requires 12 years of work experience and 5 years of supervisory/management experience.

Responsabilités

• Develops the portfolio strategy, and oversees creation of brand strategies and brand lifecycle activities.
• Oversees development and implementation of strategic and tactical plans for brand.
• Leads team through challenges related to creating external (promotional) communications materials for external use with customers.
• Provides input into forecasting assumptions, both short term and long term.
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.).
• Leads the development of strong partnerships with cross-functional team to support business goals.
• Evaluates ROI for activities across the portfolio.
• Leads team through subordinate managers or higher level individual contributors and contributes to the development of strategy.
• As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff.

Connaissances

Brand strategy

Market insights

ROI analysis

Pharma marketing

Team leadership

Formation

Bachelor's degree in marketing, business, or scientific field

Outils

MS Office (PPT, Excel, Word)

Description du poste

Vertex Pharmaceuticals seeks a Senior Director of Marketing to shape portfolio strategy, define brand plans, and track performance against goals. As a people manager, this role may have financial accountabilities and HR responsibilities for assigned staff.

You will translate market insights into strategy, lead cross-functional collaborations, oversee promotional communications, forecast assumptions, and evaluate ROI to drive growth and improve patient outcomes.