Executive VP, Marketing & Growth Strategy

Financialnarrative; Holyoke (MA); On-site; USD 150,000 - 230,000; Full time

Job summary

Financialnarrative in Holyoke, MA seeks a strategic marketing leader as Vice President of Marketing. This senior role directs enterprise-wide marketing strategy, strengthens brand presence, and guides digital transformation.

You will lead a high-performing team, partner with executive leadership, and deliver data-driven campaigns and measurable outcomes. The role requires a Master’s degree or equivalent with 4–10 years of relevant experience, strong communication, and cross-functional

Qualifications

• Master's degree (M.A.) or equivalent; OR four to ten years related experience and/or training; OR equivalent combination of education and experience.

Responsibilities

• Directs the development and implementation of the bank’s marketing strategy.
• Oversees product and service positioning, packaging, and pricing strategy to maximize long-term market share.
• Directs the bank’s brand and corporate image strategy and aligns it with values, mission and goals.

Skills

Strong communication

Critical thinking

Time management

Collaboration

Work ethic

Education

Master's degree

4–10 years related experience

Tools

MS Office

CRM (Creation)

Job description

Financialnarrative in Holyoke, MA seeks a strategic marketing leader as Vice President of Marketing. This senior role directs enterprise-wide marketing strategy, strengthens brand presence, and guides digital transformation.

You will lead a high-performing team, partner with executive leadership, and deliver data-driven campaigns and measurable outcomes. The role requires a Master’s degree or equivalent with 4–10 years of relevant experience, strong communication, and cross-functional