US Marketing Lead & Brand Strategy Director

Vertex US Distribution; Boston (MA); Hybrid; USD 228,000 - 342,000; Full time

Job summary

Vertex is seeking a Senior Director, Marketing to define the portfolio strategy, lead brand lifecycle, and guide external communications for customers. This role drives strategic and tactical plans and works to align insights with business goals in a fast-paced pharmaceutical environment.

The position emphasizes forecasting inputs, ROI evaluation, and strong cross-functional collaboration, with people-management responsibilities and potential financial accountability.

Qualifications

• Bachelor’s degree in marketing, business, or sciences; 12+ years of experience and 5+ years of supervisory experience.
• Proven ability to lead a brand portfolio strategy and ROI-focused planning.
• Experience in pharmaceutical marketing or related field; strong data insights.

Responsibilities

• Develops the portfolio strategy and oversees brand lifecycle activities.
• Oversees strategic and tactical plans for brand execution.
• Leads external communications materials for customers.
• Provides input into short- and long-term forecasting assumptions.
• Generates and consolidates insights across HCPs and patient stakeholders.
• Leads cross-functional partnerships to support business goals.
• Evaluates ROI for activities across the portfolio.
• Leads staff through subordinate managers and contributes to strategy development.
• May have financial accountabilities as a people manager.

Skills

Brand strategy

Insights generation

Strategic planning

Forecasting with ROI

Market forecasts

MS Office (PPT/Excel/Word)

Pharmaceutical marketing

People management

Education

Bachelor's degree in marketing, business, or sciences

Tools

MS Office Suite (PowerPoint, Excel, Word)

Job description

Vertex is seeking a Senior Director, Marketing to define the portfolio strategy, lead brand lifecycle, and guide external communications for customers. This role drives strategic and tactical plans and works to align insights with business goals in a fast-paced pharmaceutical environment.

The position emphasizes forecasting inputs, ROI evaluation, and strong cross-functional collaboration, with people-management responsibilities and potential financial accountability.