Senior Director, US Marketing & Brand Strategy (Hybrid)

Vertex Pharmaceuticals Incorporated; Boston (MA); Hybride; USD 228 000 - 342 000; Plein temps

Avantages offerts par ce poste

Medical, dental and vision benefits

Paid time off

Educational assistance

Commuting subsidy

Matching charitable donations

401(k)

Résumé du poste

Vertex Pharmaceuticals Incorporated is seeking a Senior Director, Marketing in Boston to drive portfolio strategy, brand lifecycle activities, and cross-functional execution. You will lead external communications planning, forecast assumptions, and ROI evaluation while guiding a team of managers and contributors.

The role emphasizes market insights, strategic planning, and collaboration with HCPs and patient stakeholders to advance patient outcomes and company growth.

Qualifications

• Bachelor's degree in marketing, business, or a scientific field.
• Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience.

Responsabilités

• Develops the portfolio strategy and oversees brand strategies and lifecycle activities.
• Oversees strategic and tactical brand plans and execution.
• Leads external communications planning and materials development for customers.
• Inputs forecasting assumptions, both short and long term.
• Gathers insights from HCPs and patient stakeholders via market research and advisory boards.
• Leads cross-functional partnerships to support business goals and ROI evaluation.
• Mentors managers and staff; may have financial accountabilities as a people manager.

Connaissances

Brand strategy

Market insights

ROI analysis

Cross-functional collaboration

Microsoft Office

Pharmaceutical marketing

People management

Formation

Bachelor's degree in marketing, business, or scientific field

Outils

MS Office: PPT/Excel/Word

Description du poste

Vertex Pharmaceuticals Incorporated is seeking a Senior Director, Marketing in Boston to drive portfolio strategy, brand lifecycle activities, and cross-functional execution. You will lead external communications planning, forecast assumptions, and ROI evaluation while guiding a team of managers and contributors.

The role emphasizes market insights, strategic planning, and collaboration with HCPs and patient stakeholders to advance patient outcomes and company growth.