ABM & Field Marketing Manager - Pipeline Growth

Bandwidth Inc.; Raleigh (NC); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Vision, & Dental coverage

4 weeks PTO

PTO embargo

Volunteer time off

Mahalo moments leave

Workout lunches

Job summary

Bandwidth is seeking a dedicated marketer aligned with a designated sales team to design and execute ABM strategies and comprehensive campaigns that build pipeline and engage top targets across the buying journey.

The role emphasizes collaboration with marketing and sales, driving multi-channel engagement, content marketing, events, and direct mail to achieve revenue growth and pipeline goals.

Qualifications

• Bachelor’s degree required or equivalent.
• Four years of experience in a similar marketing role for a fast-growing B2B tech company.
• Deep knowledge of the marketing funnel and multi-channel campaigns.
• Marketing automation experience preferred.

Responsibilities

• Own pipeline needs and ABM-ready leads as part of campaigns.
• Create and execute a strategic marketing plan to drive engagement and revenue.
• Collaborate with integrated marketing to use multi-touch tactics, events, direct mail and social media.
• Partner with sales to monitor lead follow-up and align campaigns with targets.
• Define ideal customer profiles and top target accounts for ABM strategy.
• Monitor sequencing and optimize outreach efforts.
• Track ABM dashboard for insights to improve strategy.
• Collaborate with marketing, product, operations and technology teams.
• Keep marketing updated with sales feedback.
• Attend customer and prospect meetings to stay informed.

Skills

B2B marketing

Campaign management

Multi-channel marketing

Content marketing

Communication

Education

Bachelor's degree

Tools

Marketo

Salesforce

Google Analytics

Job description

Bandwidth is seeking a dedicated marketer aligned with a designated sales team to design and execute ABM strategies and comprehensive campaigns that build pipeline and engage top targets across the buying journey.

The role emphasizes collaboration with marketing and sales, driving multi-channel engagement, content marketing, events, and direct mail to achieve revenue growth and pipeline goals.