US Field Marketing Manager — ABM & Events Leader

imagino; Boston (MA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Equity

401(k)

Unlimited PTO

Home-office stipend

Career growth

Job summary

imagino is seeking a US Field Marketing Manager in Boston to lead regional marketing strategy and programs that accelerate pipeline and boost brand presence. You will align with Global Marketing, European HQ, and US Sales to execute high-impact campaigns, events, and ABM playbooks.

With 4–6+ years in B2B marketing, you’ll drive regional plan execution, ROI optimization, and cross-functional collaboration, ensuring messaging resonates with US buyers and executives.

Qualifications

• 4–6+ years of experience in B2B field marketing, event marketing, or ABM.
• Proven track record collaborating with enterprise sales teams.
• Outstanding organizational and project management skills.
• Exceptional written and verbal communication with C-suite engagement.
• Willingness to travel 25–35% within the US and 1–2 trips to Europe.
• Proficiency with CRM and marketing automation platforms (HubSpot or similar) and event management tools.
• Bonus: experience working with a European head office.

Responsibilities

• Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals.
• Plan and manage end-to-end regional events (trade shows, executive roundtables, VIP dinners, webinars, digital events, roadshows).
• Own the US field marketing budget with a focus on high-ROI allocation.
• Partner with Sales Directors and Enterprise AEs to identify target accounts and build bespoke ABM playbooks.
• Translate global initiatives into localized, actionable campaigns and enable sales on campaigns.
• Track and report on marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity.

Skills

B2B field marketing

Event marketing

ABM

Sales alignment

Written and verbal communication

Travel readiness

Tools

HubSpot

Marketing automation

Event management tools

Job description

imagino is seeking a US Field Marketing Manager in Boston to lead regional marketing strategy and programs that accelerate pipeline and boost brand presence. You will align with Global Marketing, European HQ, and US Sales to execute high-impact campaigns, events, and ABM playbooks.

With 4–6+ years in B2B marketing, you’ll drive regional plan execution, ROI optimization, and cross-functional collaboration, ensuring messaging resonates with US buyers and executives.