ABM Field Marketing Lead — Enterprise US

Zoom; Augusta (ME); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom, the intelligent collaboration platform, is hiring for a Global Field & Strategic Events marketer within its Workvivo team in the US. You will lead tiered account-based field marketing programs, build regional calendars with Sales, and own USA pipeline generation while managing budgets and ROI.

The role requires 5+ years in field/ABM marketing in B2B SaaS or enterprise tech, with travel within the USA and a hybrid/structured work model. Eastern Time preferred; Boston area ideal.

Qualifications

• 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology.
• Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs.
• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics.
• Manage regional marketing budgets and report pipeline performance to senior leadership.
• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals.
• Present performance data and strategic recommendations to senior stakeholders.
• Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories.
• Travel regionally within the USA as required for field programs and account engagement.

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Skills

Field marketing

Account-based marketing

B2B SaaS

Cross-functional collaboration

Job description

Zoom, the intelligent collaboration platform, is hiring for a Global Field & Strategic Events marketer within its Workvivo team in the US. You will lead tiered account-based field marketing programs, build regional calendars with Sales, and own USA pipeline generation while managing budgets and ROI.

The role requires 5+ years in field/ABM marketing in B2B SaaS or enterprise tech, with travel within the USA and a hybrid/structured work model. Eastern Time preferred; Boston area ideal.