US Brand Growth Lead - BUBS Snacking (Hybrid Boston)

Orkla Snacks; Boston (MA); Hybrid; USD 130,000 - 165,000; Full time

Benefits offered by this job

Competitive benefits package

Annual performance bonus

Job summary

Orkla Snacks is seeking a driven marketing leader to build awareness and demand for BUBS in the United States. You’ll bridge brand, social media, retail activation, and consumer trends to establish BUBS as a must-have candy.

The role blends strategic thinking with hands-on execution, leading US marketing plans, asset adaptation, and partner management to drive growth and brand relevance.

Qualifications

• Experience in brand marketing or consumer marketing and growth marketing.
• Ability to plan and execute integrated marketing campaigns.
• Strong understanding of social media, creators, influencers, and digital communities.
• Proven track record building consumer engagement and brand relevance.

Responsibilities

• Lead execution of the US marketing plan and annual activation calendar.
• Build brand relevance through social media, creators, influencers, and community marketing.
• Develop campaigns that drive awareness, trial, and repeat purchase.
• Partner with Sales to connect brand activity with retail and in-store execution.
• Manage agencies, creators, and external partners.
• Identify emerging cultural and consumer trends and turn them into opportunities.
• Lead product launches, events, activations, and retail programs.
• Adapt global BUBS assets for the US market.
• Track performance and optimize content, channels, and investments.

Skills

Brand marketing

Growth marketing

Consumer marketing

Integrated campaigns

Social media

Job description

Orkla Snacks is seeking a driven marketing leader to build awareness and demand for BUBS in the United States. You’ll bridge brand, social media, retail activation, and consumer trends to establish BUBS as a must-have candy.

The role blends strategic thinking with hands-on execution, leading US marketing plans, asset adaptation, and partner management to drive growth and brand relevance.