Brand Growth Lead - Confectionery & Snacks

24 Seven Talent; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading consumer goods firm based in New York is seeking a strategic Brand Manager to oversee key brands in its portfolio. This role involves leading brand growth initiatives, developing marketing strategies, and managing relationships with agencies across various channels. The ideal candidate has 3–6 years of experience in brand management and a solid understanding of the CPG industry. A Bachelor's in Marketing or Business is required, with an MBA preferred. Competitive compensation is offered.

Qualifications

• 3–6 years of progressive brand management or consumer marketing experience, preferably in CPG.
• Proven experience leading integrated marketing campaigns.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Lead and execute annual brand and business plans.
• Manage key agency relationships and oversee marketing strategy.
• Collaborate with cross-functional teams to launch new products.

Skills

Analytical skills

Communication skills

Project management

Creative thinking

Education

Bachelor’s degree in Marketing or Business

MBA

Tools

Syndicated data tools (e.g., Circana/IRI, Nielsen)

Job description

A leading consumer goods firm based in New York is seeking a strategic Brand Manager to oversee key brands in its portfolio. This role involves leading brand growth initiatives, developing marketing strategies, and managing relationships with agencies across various channels. The ideal candidate has 3–6 years of experience in brand management and a solid understanding of the CPG industry. A Bachelor's in Marketing or Business is required, with an MBA preferred. Competitive compensation is offered.