Hybrid Marketing Lead: US Brand Growth & Strategy

Storck USA, L.P.; Chicago (IL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health benefits on day 1

6% employer 401(k) contribution

Hybrid schedule

Paid maternity/paternity leave

Monthly wellness stipend

PTO 35-45 days

Sabbaticals 5-20 days

Job summary

Storck USA, L.P. is seeking a dynamic marketing leader to drive brand growth for Mamba Fruit Chews in the US.

This role oversees annual marketing plans, budgets, and cross-functional initiatives, with P&L ownership and a focus on consumer-driven growth in a fast-paced consumer packaged goods environment. The ideal candidate has 4–6+ years in FMCG, a strong analytical mindset, and experience with national advertising, market research, and go-to-market execution.

Qualifications

• Bachelor’s Degree required; MBA degree with emphasis in Marketing preferred.
• Four to six+ years progressive experience in fast moving consumer goods industry.
• Experience leading the development of new or existing products or strategies from conception to implementation.
• Experience developing and implementing marketing plans and strategies, including emerging/new product development/launches, market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.
• Experience planning and executing non-traditional (e.g., “guerrilla” or grass roots) marketing tactics is a plus.
• Experience developing national advertising campaigns including management of advertising development and media plans.
• Cross-cultural awareness and sensitivity; experience working with Global/International business preferred.
• Project Management experience required.

Responsibilities

• Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.
• Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies. Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to building brand awareness, trial of brand and products, and company growth.
• Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities.
• Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are relevant for management decisions and integrate Circana data, factory shipments, retailer specific data, and financial information.
• Identify, develop, evaluate, and monitor new product line extensions on existing brands or potential for new brands in the US market to proactively identify new product opportunities.
• Collaborate with cross-functional teams including International Marketing, Insights, Sales, Business Activation, Finance, and local Supply Chain to drive sustainable, profitable, growth on a rapidly growing brand in an exciting segment.
• Develop go-to-market plans and generate customer specific programs to establish brands and products in the US and within key retailers.
• Manage the communication and advertising development process including management of the strategic and creative agency, media buying agency and assessment of creative and media proposals to develop compelling brand support plans.
• Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including: Developing objectives and creative briefs, Reviewing proposals, Assessing performance, Monitoring deliverables.

Skills

Strong analytical aptitude

Strong communication skills

Project management

Detail-oriented

Data-driven insights

Consumer-focused mindset

Team player

Education

Bachelor’s Degree

MBA with Marketing focus

Job description

Storck USA, L.P. is seeking a dynamic marketing leader to drive brand growth for Mamba Fruit Chews in the US.

This role oversees annual marketing plans, budgets, and cross-functional initiatives, with P&L ownership and a focus on consumer-driven growth in a fast-paced consumer packaged goods environment. The ideal candidate has 4–6+ years in FMCG, a strong analytical mindset, and experience with national advertising, market research, and go-to-market execution.