Marketing Manager, North America

Orkla; Boston (MA); Hybrid; USD 130,000 - 165,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Orkla Snacks in the United States is seeking a hands-on marketing leader to drive awareness, relevance, and demand for BUBS in the US market, blending brand storytelling with social media, creators, and retail activation. You will lead the US marketing plan and activation calendar, build brand relevance through influencers and community marketing, and coordinate launches, events, and in-store programs.

This hybrid Boston-based role offers collaboration across the US, Sweden, and Europe, backed

Qualifications

• Experience in brand marketing or growth marketing.
• Understanding of social media, creator marketing, influencer ecosystems, and digital communities.
• Experience building consumer engagement and brand relevance.
• Experience planning and executing integrated marketing campaigns.
• Strong commercial instincts and an understanding of how marketing drives business results.
• Excellent communication, storytelling, and project management skills.

Responsibilities

• Lead execution of the US marketing plan and annual activation calendar.
• Build brand relevance through social media, creators, influencers, and community-driven marketing.
• Develop and execute campaigns that drive awareness, trial, and repeat purchase.
• Partner with Sales to connect brand activity with retail and in-store execution.
• Manage agencies, creators, and external partners.
• Identify emerging cultural and consumer trends and turn them into marketing opportunities.
• Lead product launches, events, experiential activations, and retail programs.
• Adapt global BUBS assets and campaigns for the US market.
• Track performance and continuously optimise content, channels, and investments.

Skills

Brand marketing

Growth marketing

Consumer marketing

Social media

Campaign management

Communication

CPG/food & beverage

Job description

Orkla Snacks is part of Orkla ASA, a leading European branded consumer goods company with a long history of building strong, locally loved brands across the Nordics and Europe.

Now we are bringing BUBS, Sweden's iconic candy brand, to the United States. BUBS has already developed a passionate following in North America through the Swedish candy phenomenon. As we scale our presence, we are building a US team that combines entrepreneurial energy with the backing, capabilities and long-term ambition of a well-established international company.

We have 3,000 passionate people united by a shared ambition to shape the future of snacking. Together, we bring joy to life’s many moments. Guided by our values of Brave, Inspiring, and Trustworthy, we foster an inclusive culture where diverse perspectives help us grow and succeed. Orkla Snacks is one of Orkla’s 10 portfolio companies, listed on the Oslo Stock Exchange with head quarter in Oslo, Norway.

Job Description

The Opportunity

This is a rare chance to join a high-growth brand at an exciting stage of its journey.

You’ll take a leading role in building awareness, relevance, and demand for BUBS in the United States. Working at the intersection of brand, culture, social media, retail activation, creators, and consumer trends, you’ll help establish BUBS as a must-have brand for the next generation of candy lovers.

This is a hands‑on role for someone who enjoys both strategic thinking and getting things done.

What You’ll Do

• Lead execution of the US marketing plan and annual activation calendar
• Build brand relevance through social media, creators, influencers, and community‑driven marketing
• Develop and execute campaigns that drive awareness, trial, and repeat purchase
• Partner with Sales to connect brand activity with retail and in‑store execution
• Manage agencies, creators, and external partners
• Identify emerging cultural and consumer trends and turn them into marketing opportunities
• Lead product launches, events, experiential activations, and retail programs
• Adapt global BUBS assets and campaigns for the US market
• Track performance and continuously optimise content, channels, and investments

Qualifications

We’re not looking for someone who simply manages a marketing calendar.

We’re looking for someone who understands how modern brands grow.

You likely bring:

• Experience in brand marketing, growth marketing, consumer marketing, or a related field
• Understanding of social media, creator marketing, influencer ecosystems, and digital communities
• Experience building consumer engagement and brand relevance
• Experience planning and executing integrated marketing campaigns
• Strong commercial instincts and an understanding of how marketing drives business results
• Excellent communication, storytelling, and project management skills
• Experience from CPG, food & beverage, snacks, lifestyle, beauty, or other consumer‑focused industries is highly valued but not required.

Most importantly, you’re curious, entrepreneurial, and excited by the opportunity to help build something new.

Additional Information

Why Join Us?

Help shape one of Scandinavia’s most exciting consumer brands in North America

Be part of a fast‑growing business with significant growth ambitions

Work with colleagues across the US, Sweden, and Europe

Combine startup energy with the stability and backing of a leading European company

Make a visible impact on brand growth, consumer engagement, and commercial performance

Compensation and Benefits

The expected annual base salary range for this position is $130 000 – 165 000, plus eligibility for an annual performance bonus.

Actual compensation will be determined based on experience, qualifications, skills, and other relevant factors.

The role is also eligible for a competitive benefits package.

Location

This is a hybrid role based in the Boston area, with occasional travel.

Orkla Snacks is committed to building a diverse and inclusive workplace. We welcome applicants with different backgrounds, experiences and perspectives.

Contact information

People & Culture Director International

At our core, we bring joy to life’s many moments. We achieve this through a network of 12 factories, a strong local heritage, and a commitment to quality and sustainability.

In 2025, Orkla Snacks was recognized on the TIME100 Most Influential Companies list, highlighting our impact and contribution to shaping the future of snacking.

Our headquarters are located in Oslo, Norway.

Orkla Snacks is an Orkla ASA portfolio company.