Head of Insights & Analytics, North America

Orkla; Boston (MA); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Orkla Snacks, part of Orkla ASA, is building a US presence with a new Head of Insights & Analytics for North America. This role will connect consumer understanding, market intelligence and commercial data to influence brand-building and profitable growth.

You will work with Marketing, Sales, Finance and leadership in the US and Europe, developing dashboards, forecasts and actionable recommendations. Hybrid Boston-based role with travel.

Qualifications

• Experience in consumer insights, market research or analytics required.
• Ability to translate quantitative and qualitative data into actionable recommendations.
• Experience with consumer brands, retail, CPG, snacks or related industries.

Responsibilities

• Lead US insights and analytics for growth.
• Integrate consumer, shopper, retail and marketing data into a single view of performance.
• Identify growth opportunities and emerging trends, drivers of performance.
• Design and manage qualitative and quantitative research (brand tracking, concept testing, campaign evaluation).
• Partner with Marketing, Sales and Finance to turn evidence into action.
• Develop dashboards, scorecards and forecasts for US and international leadership.
• Manage research and analytics partners and build capability across the US team.

Skills

Consumer insights

Market research

Brand analytics

Commercial analytics

Category management

Communication skills

Analytical storytelling

Curiosity about trends

Education

Bachelor’s or Master’s degree

Job description

Head of Insights & Analytics, North America

• Full-time

Orkla Snacks is part of Orkla ASA, a leading European branded consumer goods company with a long history of building strong, locally loved brands across the Nordics and Europe.

Now we are bringing BUBS, Sweden's iconic candy brand, to the United States. BUBS has already developed a passionate following in North America through the Swedish candy phenomenon. As we scale our presence, we are building a US team that combines entrepreneurial energy with the backing, capabilities and long-term ambition of a well-established international company.

We have 3,000 passionate people united by a shared ambition to shape the future of snacking. Together, we bring joy to life’s many moments. Guided by our values of Brave, Inspiring, and Trustworthy, we foster an inclusive culture where diverse perspectives help us grow and succeed. Orkla Snacks is one of Orkla’s 10 portfolio companies, listed on the Oslo Stock Exchange with head quarter in Oslo, Norway.

The Opportunity

This is a rare opportunity to join at the beginning. As our first Head of Insights & Analytics in North America, you will help build the insight and analytics foundation for BUBS in the US. You will connect consumer understanding, market intelligence and commercial data to the decisions that accelerate brand building and profitable growth.

Working closely with Marketing, Sales, Finance and leadership teams in the US and Europe, you will have direct influence on how we understand consumers, prioritize investments and scale the business.

What You’ll Do

Lead the US insights and analytics agenda for BUBS, focusing on the questions that matter most for growth.

Bring together consumer, shopper, social, point-of-sale, retailer, e-commerce, financial and marketing data into one clear view of performance.

Identify growth opportunities, emerging trends and the drivers behind consumer and commercial performance.

Design and manage practical qualitative and quantitative research, including brand tracking, concept testing and campaign evaluation.

Partner with Marketing, Sales and Finance to turn evidence into clear recommendations and business action.

Develop concise dashboards, scorecards, forecasts and business-review materials for US and international leadership.

Manage research, data and analytics partners and help build insight capability across the growing US team.

We are less interested in whether you tick every box and more interested in whether you can help us build and grow the business. You likely bring:

Relevant experience in consumer insights, market research, brand analytics, commercial analytics, category management or a related discipline.

A strong ability to combine quantitative and qualitative evidence and turn complex information into clear commercial recommendations.

Experience with consumer brands, retail, CPG, food and beverage, snacks, lifestyle or a related industry.

Confidence working with brand tracking, market research, retail or point-of-sale data, and digital or social performance measures.

Excellent communication and analytical storytelling skills.

Curiosity about consumers, culture and trends, together with the independence and pragmatism to create structure in a fast-moving environment.

A bachelor's or master's degree in a relevant field, or equivalent professional experience, is preferred. You must be authorized to work in the United States and able to work from our central Boston office on a hybrid basis.

Why Join Us?

Build something from the ground up while backed by a stable and successful European company.

Play a key role in the US expansion of one of Scandinavia's most exciting candy brands.

Work closely with teams across the US, Sweden and the wider Orkla Snacks organization.

Have meaningful influence on strategic, brand and commercial decisions.

Join a collaborative international environment with occasional travel.

Compensation and Benefits

The expected annual base salary range for this position is $110 000 – 135 000, plus eligibility for an annual performance bonus. Actual compensation will be determined based on experience, qualifications, skills and other job-related factors.

• The role will also be eligible for a competitive benefits package. Full details will be shared during the recruitment process.

Location

This is a hybrid role based in the Boston area, with occasional travel.

Contact information

People & Culture Director International

At our core, we bring joy to life’s many moments. We achieve this through a network of 12 factories, a strong local heritage, and a commitment to quality and sustainability.
In 2025, Orkla Snacks was recognized on the TIME100 Most Influential Companies list, highlighting our impact and contribution to shaping the future of snacking.
Our headquarters are located in Oslo, Norway.
Orkla Snacks is an Orkla ASA portfolio company.

Orkla Snacks is committed to building a diverse and inclusive workplace. We welcome applicants with different backgrounds, experiences and perspectives.