Brand Growth Lead, BFY Snacks (Hybrid)

Calbee America; Fairfield (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Calbee America is seeking a Brand Manager to lead strategic and day-to-day marketing for Harvest Snaps and local BFY brands. You will own growth, apply consumer insights, and collaborate cross-functionally to shape product and market plans in the Northern California region.

The role requires 5+ years in consumer brand management in the CPG/food and beverage space, with strong budgeting, P&L, and marketing fundamentals. A hybrid schedule with onsite Fairfield days is expected.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of experience in consumer brand management or marketing in CPG/food & beverage.
• Strong understanding of brand-building, positioning, and integrated marketing.
• Location in Northern California with hybrid schedule (minimum 3 days onsite in Fairfield, CA).

Responsibilities

• Develop and execute brand strategies for Harvest Snaps and local brands.
• Champion insight-led plans to drive innovation, penetration, and equity.
• Own P&L for segments; manage budgets and profitability.
• Lead cross-functional initiatives with sales, R&D, finance, supply chain, and agencies.
• Oversee day-to-day brand performance including budgets and forecasting.
• Support integrated campaigns: creative briefs, media planning, shopper marketing, post-campaign measurement.
• Partner with sales on customer-facing materials and activation plans.
• Monitor market trends and competitive dynamics to identify risks and opportunities.
• Translate insights into compelling innovation concepts with consumer benefits.

Skills

Brand management

Marketing

Cross-functional collaboration

Budgeting

Communication skills

Education

Bachelor's degree

MBA

Job description

Calbee America is seeking a Brand Manager to lead strategic and day-to-day marketing for Harvest Snaps and local BFY brands. You will own growth, apply consumer insights, and collaborate cross-functionally to shape product and market plans in the Northern California region.

The role requires 5+ years in consumer brand management in the CPG/food and beverage space, with strong budgeting, P&L, and marketing fundamentals. A hybrid schedule with onsite Fairfield days is expected.