US Brand Growth Lead - Social & Launch Campaigns

Orkla; Boston (MA); Hybrid; USD 130,000 - 165,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Orkla Snacks in the United States is seeking a hands-on marketing leader to drive awareness, relevance, and demand for BUBS in the US market, blending brand storytelling with social media, creators, and retail activation. You will lead the US marketing plan and activation calendar, build brand relevance through influencers and community marketing, and coordinate launches, events, and in-store programs.

This hybrid Boston-based role offers collaboration across the US, Sweden, and Europe, backed

Qualifications

• Experience in brand marketing or growth marketing.
• Understanding of social media, creator marketing, influencer ecosystems, and digital communities.
• Experience building consumer engagement and brand relevance.
• Experience planning and executing integrated marketing campaigns.
• Strong commercial instincts and an understanding of how marketing drives business results.
• Excellent communication, storytelling, and project management skills.

Responsibilities

• Lead execution of the US marketing plan and annual activation calendar.
• Build brand relevance through social media, creators, influencers, and community-driven marketing.
• Develop and execute campaigns that drive awareness, trial, and repeat purchase.
• Partner with Sales to connect brand activity with retail and in-store execution.
• Manage agencies, creators, and external partners.
• Identify emerging cultural and consumer trends and turn them into marketing opportunities.
• Lead product launches, events, experiential activations, and retail programs.
• Adapt global BUBS assets and campaigns for the US market.
• Track performance and continuously optimise content, channels, and investments.

Skills

Brand marketing

Growth marketing

Consumer marketing

Social media

Campaign management

Communication

CPG/food & beverage

Job description

Orkla Snacks in the United States is seeking a hands-on marketing leader to drive awareness, relevance, and demand for BUBS in the US market, blending brand storytelling with social media, creators, and retail activation. You will lead the US marketing plan and activation calendar, build brand relevance through influencers and community marketing, and coordinate launches, events, and in-store programs.

This hybrid Boston-based role offers collaboration across the US, Sweden, and Europe, backed