Brand Manager - BFY Snacks Growth & Insights

Calbee America, Inc.; Fairfield (CA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Calbee America, Inc. is seeking a Brand Manager to lead strategic and day-to-day marketing for Harvest Snaps and local BFY brands. You will drive growth, consumer love, and brand equity through insight-led plans, cross-functional collaboration, and rigorous P&L management.

Responsibilities include developing campaigns, managing budgets, forecasting, and coordinating with sales, R&D, and agencies to bring ideas to market in a hybrid Fairfield, CA setting.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of consumer brand management experience.
• Strong brand-building, innovation and marketing integration.
• Experience managing budgets, volume planning, and P&L.
• Excellent communication and cross-functional collaboration.
• Hybrid work in Fairfield, CA (minimum 3 days onsite).

Responsibilities

• Develop and execute brand strategies to drive growth for Harvest Snaps and local gems, aligned to priorities.
• Champion insight-led plans that fuel innovation and expand household penetration.
• Own the P&L for assigned BFY segments, manage budgets, track performance, optimize profitability.
• Lead cross-functional initiatives with sales, R&D, finance, supply chain and agencies.
• Oversee day-to-day brand performance, including budgets, forecasting and in-market tracking.
• Support integrated campaigns: creative briefs, media planning, shopper marketing, post-campaign review.
• Partner with sales on customer materials, brand stories and retail activation plans.
• Monitor market trends, competition and category dynamics to spot risks and opportunities.
• Translate insights into compelling concepts with clear consumer benefits and ROI.

Skills

Brand management

CPG experience

Budgeting

P&L

Cross-functional

Market research

Communication

Education

Bachelor's degree

MBA

Job description

Calbee America, Inc. is seeking a Brand Manager to lead strategic and day-to-day marketing for Harvest Snaps and local BFY brands. You will drive growth, consumer love, and brand equity through insight-led plans, cross-functional collaboration, and rigorous P&L management.

Responsibilities include developing campaigns, managing budgets, forecasting, and coordinating with sales, R&D, and agencies to bring ideas to market in a hybrid Fairfield, CA setting.