US Brand Certification & GTM Operations Lead

TikTok; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

Paid sick days

Job summary

TikTok is seeking a Product Operations Manager to lead the U.S. TikTok Shop (TTS) certification programs. You will define what a quality merchant looks like and empower U.S. partners to meet those standards, bridging global strategy with execution.

You will collaborate with Product and Strategy to optimize rules, drive trust in the ecosystem, and ensure successful certification completion for merchants across the U.S. market.

Qualifications

• 3+ years' experience in strategy operations or related field.
• Bachelor's degree or equivalent experience.
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills, with experience using data to drive decisions.

Responsibilities

• Conduct research into the U.S. consumer and merchant landscape to identify certification needs.
• Define and refine the TTS Top-Tier Store criteria for merchant vetting.
• Lead GTM rule rollout and advocate standards across internal and external partners.
• Analyze certification effectiveness and iterate rules with Product & Strategy teams.

Skills

Strategy operations

Project management

Analytical skills

Data-driven decisions

Education

Bachelor's degree or equivalent

Job description

TikTok is seeking a Product Operations Manager to lead the U.S. TikTok Shop (TTS) certification programs. You will define what a quality merchant looks like and empower U.S. partners to meet those standards, bridging global strategy with execution.

You will collaborate with Product and Strategy to optimize rules, drive trust in the ecosystem, and ensure successful certification completion for merchants across the U.S. market.