Undergraduate Marketing Director Enrollment Growth

University of Massachusetts Boston; Boston (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

University of Massachusetts Boston is seeking a Director of Undergraduate Marketing to lead all media campaigns and strategy for undergraduate recruitment. You will align with the AVC for Marketing & Engagement to maximize enrollment and strengthen the university brand across print, digital, and social channels.

The role partners with Admissions, Financial Aid, and academic departments to plan campaigns, manage a full suite of content, and track performance using data dashboards.

Qualifications

• Bachelor’s degree required with 5–7 years in marketing, media, or public relations.
• Strong grasp of content marketing and media channels is required.
• Experience in higher education marketing is preferred.

Responsibilities

• Lead media campaigns and marketing strategy for undergraduate recruitment.
• Coordinate omni-channel marketing plans with Admissions and Financial Aid.
• Track metrics and produce undergraduate marketing reports after each cycle.
• Collaborate with creative services, web teams, and external agencies as needed.
• Ensure on-schedule delivery of marketing content for approvals and launch.

Skills

Public relations

Marketing

Communications

Leadership

Strategic planning

Education

Bachelor’s degree

Tools

Google Analytics

Google Tag Manager

Facebook Business Manager

Website CMS

Google Display Network

Job description

University of Massachusetts Boston is seeking a Director of Undergraduate Marketing to lead all media campaigns and strategy for undergraduate recruitment. You will align with the AVC for Marketing & Engagement to maximize enrollment and strengthen the university brand across print, digital, and social channels.

The role partners with Admissions, Financial Aid, and academic departments to plan campaigns, manage a full suite of content, and track performance using data dashboards.