Enrollment Marketing Leader: Data-Driven Growth & Strategy

Penn State University; University Park (IL); On-site; USD 91,000 - 137,000; Full time

Benefits offered by this job

75% tuition discount

Comprehensive benefits package

Paid time off and holidays

Job summary

Penn State University seeks a visionary Director of Enrollment Marketing to lead marketing strategy and performance for undergraduate and graduate programs. This senior role drives full-funnel student acquisition, collaborates with Admissions, and manages a marketing team across channels to deliver measurable enrollment growth.

Reporting to the Chief Marketing Officer, the ideal candidate will use data-driven insights, digital marketing automation, and campaign optimization to advance enrollment

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 8+ years of progressive marketing experience with enrollment focus.
• 3+ years of supervisory experience and team leadership.
• Proven ability to lead data-driven, multi-channel marketing initiatives.
• Experience with CRM systems (Salesforce) and marketing automation (SFMC).
• Strong written and verbal communication and cross-functional collaboration.
• Ability to translate performance data into strategic recommendations.

Responsibilities

• Strategically plan enrollment marketing programs across multiple degrees and formats.
• Lead data-driven campaigns and optimize channels for lead generation and conversion.
• Oversee content production, budgeting, and vendor management for enrollment marketing.
• Build partnerships with Admissions, Academic Directors, and central communications.
• Develop dashboards and reporting to track KPIs like CPL, CPA, and conversion.

Skills

Performance marketing

Lead generation

Enrollment marketing

CRM systems (Salesforce)

Salesforce Marketing Cloud

Digital analytics

Campaign optimization

Team supervision

Strategic planning

Cross-functional collaboration

Education

Bachelor’s degree in advertising, marketing, business administration, communications, or related field

Tools

Salesforce

Salesforce Marketing Cloud

Job description

Penn State University seeks a visionary Director of Enrollment Marketing to lead marketing strategy and performance for undergraduate and graduate programs. This senior role drives full-funnel student acquisition, collaborates with Admissions, and manages a marketing team across channels to deliver measurable enrollment growth.

Reporting to the Chief Marketing Officer, the ideal candidate will use data-driven insights, digital marketing automation, and campaign optimization to advance enrollment