Enrollment Marketing Director

University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 85,000 - 90,000; Full time

Job summary

University of North Carolina at Greensboro seeks a Director of Enrollment Communications to lead enrollment marketing strategy and multi-channel campaigns across undergraduate and graduate recruitment. You will partner with the Division of Enrollment Management, Graduate School, and University Communications to develop data-driven plans that increase enrollment and enhance student experience.

The role requires proven strategic leadership, budget oversight, and the ability to manage

Qualifications

• Master’s Degree + 12+ years marketing experience, or Bachelor’s Degree + 15+ years marketing experience.
• Experience in a strategic planning capacity with cross-functional teams.
• Strong budget accountability and multi-project management.
• Excellent written and verbal communication; cross-functional collaboration.

Responsibilities

• Direct enrollment marketing campaigns and recruitment initiatives.
• Lead segmentation and channel strategy for prospective and enrolled students.
• Coordinate with creative, web, and social teams to execute campaigns.
• Review and approve enrollment-focused marketing assets and communications.

Skills

Strategic planning

Supervisory experience

Budget accountability

Higher education experience

Cross-functional teamwork

Copywriting

Design collaboration

Project management

Attention to detail

Flexible schedule

Education

Master’s Degree

Bachelor’s Degree

Tools

Adobe Creative Suite

WordPress

Slate/Technolutions

Emma email platform

Google Analytics

Google AdWords

Job description

University of North Carolina at Greensboro seeks a Director of Enrollment Communications to lead enrollment marketing strategy and multi-channel campaigns across undergraduate and graduate recruitment. You will partner with the Division of Enrollment Management, Graduate School, and University Communications to develop data-driven plans that increase enrollment and enhance student experience.

The role requires proven strategic leadership, budget oversight, and the ability to manage