Strategic Undergraduate Marketing Director

Volt Edu; Boston (MA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

UMass Boston is seeking a Director of Undergraduate Marketing to lead media campaigns and strategy for attracting undergraduate students. You will partner with Admissions, Financial Aid, and academic departments to plan omni-channel campaigns across print, digital, website, email, and social channels.

The role requires a data-driven mindset, collaborative leadership, and the ability to manage budgets and dashboards to report on performance after each cycle.

Qualifications

• Bachelor’s degree required and 5–7 years of full-time marketing, market research, media, advertising, and/or public relations experience.
• Experience in higher education marketing preferred.
• Knowledge of web-based tools (GA, GTM, CMS) and CRM is preferred.

Responsibilities

• Develop and execute omni-channel undergraduate marketing plans.
• Collaborate with Admissions, Financial Aid, and academic departments.
• Oversee content strategy across print, digital, website, and email.
• Track metrics with dashboards and produce cycle-end reports.
• Coordinate with internal teams and outside agencies for assets and campaigns.

Skills

Strategic marketing

Leadership

Campaign management

Analytics & reporting

Collaboration with admissions

Content marketing

Budget planning

Education

Bachelor’s degree

Tools

Google Tag Manager

Google Analytics

Google Display Network

Facebook Business Manager

CMS

CRM systems

Job description

UMass Boston is seeking a Director of Undergraduate Marketing to lead media campaigns and strategy for attracting undergraduate students. You will partner with Admissions, Financial Aid, and academic departments to plan omni-channel campaigns across print, digital, website, email, and social channels.

The role requires a data-driven mindset, collaborative leadership, and the ability to manage budgets and dashboards to report on performance after each cycle.