Enrollment Growth Lead – Digital Strategy & Marketing

Oklahoma Baptist University; Shawnee (OK); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

OBU Benefits Summary

Job summary

Oklahoma Baptist University seeks a strategic Director of Enrollment Marketing and Digital Strategy to lead multi-channel enrollment campaigns across undergraduate, graduate, online, and non-traditional programs. You will partner with Marketing, Communications, Admissions, and Academic leadership to drive awareness, engagement, and conversion throughout the enrollment funnel.

The role requires data-informed decision making, SEO and paid media expertise, and strong collaboration with external

Qualifications

• Ability to lead multi-channel enrollment marketing campaigns
• Translate data into actionable enrollment strategy recommendations
• Experience in higher education enrollment marketing preferred
• Strong written and verbal communication skills

Responsibilities

• Own and lead the Enrollment Growth and Recruitment Marketing Pillar within the Marketing and Communications Strategic Plan.
• Plan and execute integrated multichannel enrollment marketing strategies for undergraduate, graduate, online, and non-traditional programs.
• Serve as MarCom liaison for Admissions leadership to align priorities with growth goals.
• Ensure consistent brand positioning and messaging across enrollment communications.
• Lead SEO, content optimization, AI-powered search visibility, and landing page strategy with the Web Development Manager.
• Develop and manage paid media strategies and budgets; monitor performance and optimize allocations.
• Collaborate with enrollment teams on audience segmentation and personalized messaging.
• Create brand-aligned recruitment content for social media, landing pages, ads, and publications.
• Ensure all enrollment materials reflect OBU’s Christ-centered mission and campus experience.
• Establish KPIs and measurement frameworks using analytics and enrollment data
• Analyze results and adjust campaigns and media investments accordingly.

Skills

Cross-functional leadership

Analytics & data-driven

Enrollment marketing

SEO/SEM strategy

Team leadership

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree in Marketing/Communications/Business

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Semrush

Looker Studio

Cascade CMS

Wrike

Slate

Job description

Oklahoma Baptist University seeks a strategic Director of Enrollment Marketing and Digital Strategy to lead multi-channel enrollment campaigns across undergraduate, graduate, online, and non-traditional programs. You will partner with Marketing, Communications, Admissions, and Academic leadership to drive awareness, engagement, and conversion throughout the enrollment funnel.

The role requires data-informed decision making, SEO and paid media expertise, and strong collaboration with external